Overview of Divided Labs Isovide
Divided Labs is still a young company, hungry to gain more market share though the production of superior products. We’ve worked with Divided Labs on Diverge Max prior, and we loved it. Isovide is their first protein powder, and we were excited to try it.
Divided Labs Isovide is a whey protein isolate using two of the highest quality proteins available on the market today: whey protein isolate and whey protein hydrolysate. Each servings contains 83.3% protein, meaning it doesn’t contain a bunch of other junk. Overall, this is a solid, high quality protein powder that would be ideal if you can get it for the right price.
Testing Results and Ratings
We reviewed Divided Labs Isovide protein powder on five categories. We first start by looking at it’s ingredient profile. This portion of the review looks at quality of protein used, amount and other ingredients involved in the making of this protein powder.
We then look at effectiveness. A high quality protein will be effective. This is generally an extension of the profile section. The higher quality ingredients used at proper dosages, the more effective that product will be.
Then we move into the taste of the different flavors we’ve tried. We grade each flavor separately and average the scores for their overall taste rating. We were able to test out Salted Caramel.
Mixability refers to how well the protein powder mixes in 12oz of water. We use the shaker bottle test. This would be your typical Blender Bottle with the spiral chrome ball.
Finally, we talk about value. Value is the combination of profile, effectiveness, taste and mixability in relation to cost. Another part of value are the competitors and other versions of proteins available on the market.
Divided Labs Isovide is one of the best labels we’ve seen for a whey protein powder. You get 25g (out of 30g) of protein. That is 83.3% protein per servings. Many of the competitors are in the 70%s. For an isolate you would expect this to be higher.
The 25g of protein starts with cross-flow cold infused micro-filtered whey protein isolate. This basically means, per BodyBuilding.com, is a processing method uses a low temperature micro filtration techniques that allows for the production of very high protein contents (>90%), the retention of important subfractions, extremely low fat and lactose contents, with virtually no undenatured proteins. Then we get Whey Protein Hydrolysate. Whey Protein Hydrolysate is actually an isolate that has been hydrolyzed which means that the protein now will absorb quicker into your blood stream. The cost to do a Hydrolysate sometimes might not be worth it, however. Lastly, the product includes Soy Lecithin. This helps break down the proteins for use in the body.
Isovide contains minima fat at .5g. It also contains less than 1g of carbohydrates. Sodium content is pretty high at 600mg, however.
Overall, we love the quality protein used. If you have issues with lactose or are prepping for a show, or just like faster absorbing protein then this ingredient profile is solid for you. Our only caution is the sodium content (with that said, this was the Salted Caramel flavor).
As we mentioned earlier, an effective protein relies on the ingredient profile of the product. Isovide has a solid profile with high quality protein which will be absorbed quickly by your body and broken down by the addition of Soy Lecithin for proper use in the body. Overall, this is an effective protein powder.
When we got this unit sent to us we were told that salted caramel was the favorite flavor of the owner, Connor Cummings. For us, we did not like it as much as he did. It didn’t taste a lot like caramel to me, or salted for that matter. It wasn’t a terrible taste, but we’ve had much better tasting whey protein isolates from competitors. I would recommend getting a sample of their powders before deciding on flavor.
One thing is always apparent in the protein market. A whey protein isolate always mixes better than a whey protein concentrate. The use of cross-flow cold infused micro-filtered whey protein isolate and whey protein hydrolysate should essentially guarantee a great mixability. In this case it did. This mixes extremely well.
When you use high quality whey protein isolates as a manufacture it is going to cost you much more to produce. That cost then must be passed onto the consumer. With Divided Labs Isovide, the cost might be too high to consider. A 2lb container of Isovide will retail for $45. That means for 4lbs it would be $90.
One thing to keep in mind that hydrolysates are minimally better than just plain isolates, and the price premium may not be worth the up cost. Also, if you don’t have issues with lactose then a whey protein concentrate would be just fine.
Based on some of competitors in this space, and their reviews as it related to price, Isovide is priced too high for us. You can get 100% whey protein isolate in 5lb containers for $80 on the market. This is one area we would like to see Divide Labs work to improve with their manufactures.