After years of gracing your favorite supplement shelves and digital storefronts with their black color scheme, Core Nutritionals will be making a big change. The brand has been teasing the new look and feel via social media but now it is official that Core Nutritionals will be moving all of their products over to the new white color scheme.
The first product to feature the new rebrand will be their newly formulated Core FURY pre-workout. Core FURY will feature a new formula that hits hard with good energy, focus and pump. The formula will feature new innovative and branded ingredients at optimal dosages.
The new look will feature a cleaner label design that is more inviting to consumers. The rebrand has been in the works for much of 2019. We spoke with CEO Doug Miller back in August at the Natural Body Black Party in New York City where he confirmed that a rebrand would take place Q4 of 2019 or Q1 of 2020. The new labels are said to feature many new design elements that will set Core Nutritional products apart.
All new product launches, including Core VEGAN, Core GREENS, new flavors of Core ISO, ABC, PRO and MRP will feature the new look. The brand plans to launch 30+ new SKUs in the first six months of 2020. Existing products will transition into the new label designs over time.
If you get a product that features the black label design you are fine. That does not mean the product is old or different (unless it is Core FURY). We expect to see Core FURY released in February featuring the new look and feel.
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Fitness Informant's POV
I love the new rebrand. There are going to be other components to the labels that are cool and unique as well. Core Nutritionals is a brand that is fully transparent with efficacious dosing. The black label design reminds me of an "edgy" or "hardcore" brand. Core is not that. They are clean, consistent and consumer driven. This is a good play by Core.
