Supplement and Fitness Industry News

The Genius Brand Genius Joy: Much Needed Joy We Need
The Genius Brand Genius Joy is an all-natural supplement created to improve mood and alleviate stress. Read the science behind it.
MuscleSport Lean Whey Unicorn Cookie Shake Now Available
MuscleSports highly anticipated Limited Edition Unicorn Cookie Shake Lean Whey is now available for purchase nationwide.
Nutrabolics Blackout Sleep Aid First Look
Nutrabolics will launch their highly anticipated sleep aid supplement Blackout the week of February 18th. Here's your first look at the label!
NutraBio Alpha EAA Now Available
Alpha EAA from NutraBio is now available for purchase! Including 600mg of Alpha-GPC, 300mg KSM66, Choline and Huperzine, this all-day EAA will keep you focused.
FDA Increasing Regulation on Dietary Supplements
The FDA announced a new plan for the most significant modernizations of dietary supplement regulation and oversight in more than 25 years.
RYSE Supplements Debuts Protein Pancake Mix
Ryse Supplements are releasing a new protein pancakes mix featuring 20g protein per servings.
My Protein Bites Launching Two New Flavors
The delicious MyProteinBites are launching two new flavors to their very successful protein cookie lineup.
MuscleSport To Be Carried In Vitamin Shoppe Stores Nationwide
MuscelSport USA has struck a deal to have their items carried at Vitamin Shoppe stores nationwide.
NutraBio Curcumin Advanced Available Now
NutraBio launches Curcumin Advanced, featuring Bromelain and Ginger Root Extract.
RedCon1 Announces Their First Vegan Protein Green Beret
RedCon1 is set to launch their first non-gmo, naturally sweetened vegan protein called Green Beret.
Meaketo Keto Cookies Coming Soon!
New brand Meaketo is launching two flavors of their Keto Cookies. Get the full details now!
Brand of the Year Way-Too-Early Nominees for 2019
Who will take home the 2019 Shield of Excellence Supplement Award for Brand of the Year? These are our way-too-early nominees!
Brand Spotlight: Mind Muscle Nutrition
Mind Muscle Nutrition is a small brand with a focus on consistency and quality with three great products on the market today: a preworkout, a pump and an amino.
Official Launch Date for RedCon1’s B.A.R. Cereal Bar Revealed
RedCon1 has officially announced the launch date of their new B.A.R. Protein Cereal Bar.
The Genius Brand Digestion Optimizer: Gut Health Is Key
The Genius Brand Digestion Optimizer created to aid in digestion, reduce bloat and better use of those macro and micro nutrients!
NutraBio Releases 5-HTP Product: Happiness In A V-Cap
NutraBio launched a brand new 5-HTP product designed to improve your mood.
MuscleTech’s New Vapor One Pre-Workout Takes A Massive Leap
MuscleTech's latest pre-workout Vapor One is the best pre-workout we've seen from the brand in a long time. This is good news for all of us.
RedCon1 Picking One Lucky Person To Come To Boca to Their HQ
RedCon1 wants to bring you to Boca Raton to their HQ for some really cool stuff. Get your raffle ticket today!
Inspired Nutraceuticals Released LGND Label and Pre-Sale Info
Inspired Nutraceuticals revamped LGND will feature KSM-66, Vaso6 and Laxosterone.