Supplement and Fitness Industry News

NutraBio Introduces New Breakfast Flavored Isolate Flavors
NutraBio is launching new breakfast centric isolate flavors: Pancakes & Maple Syrup, Blueberry Muffin and Cinnamon Sugar Donut.
NutraBio Launches Alpha-GPC: A Proven Nootropic
NutraBio Labs is launching a stand-alone Alpha-GPC product, their first nootropic product of 2019.
Inspired Nutraceuticals Launching Industry First Type 1, 2, and 3 Collagen Peptide Infused Whey Protein with Probiotics
Inspired Nutraceuticals announces they are launching the industry's first Type 1, 2, and 3 Collagen Peptide Infused Whey Protein with Probiotics.
NutraBio Launches KSM66 Ashwagandha
NutraBio Labs, known for quality, has officially launched a KSM66 Ashwagandha supplement.
Genius Muscle Builder: All Natural Gains with 4 Ingredients
The Genius Brand Genius Muscle Builder uses 4 effective ingredients to provide a safe, effective way to burn fat and build muscle.
Merica Energy Mocks Bang with Hat Design
Merica Energy has fired their second shot at Bang in response to Bang's "autographed" series.
Defending Champion William Bonac, Former Champs Cedric McMillan, Victor Martinez Highlight 2019 Arnold Classic Field
Defending Champion William Bonac, Former Champs Cedric McMillan, Victor Martinez Highlight 2019 Arnold Classic Field
2019 Arnold Sports Festival To Feature Record 22,000 Athletes From 60 Nations In 80 Sports & Events
2019 Arnold Sports Festival To Feature Record 22,000 Athletes From 60 Nations In 80 Sports & Events
XTEND Launches New XTEND Elite! Exclusive to GNC
XTEND has announced XTEND Elite! featuring PeakO2®, CarnoSyn®, and Citrulline Nitrate exclusive to GNC.
B.A.R. Cereal Protein Bar from RedCon1 Launches January 31st
RedCon1 has announced it will launch its highly anticipated B.A.R. Cereal Bar powered by Whey Protein on January 31st.
RedCon1 Launching in 350+ H.E.B. Grocery Stores
RedCon1 launching it's line in 350 HEB grocery stores in April
Outright Bar Launching New Bar Featuring Almond Butter
Outright Bar announces new almond butter bar.
RedCon1 Total War RTD Now Available
RedCon1's popular pre-workout Total War is now available in a RTD form.
RedCon1 Partners with Academy Outdoors
RedCon1 continues to expand their reach with a partnership with Academy Sports + Outdoors.
XTEND Launches 7g BCAA Carbonated RTD
XTEND has been teasing a can-like product launch over the past several days. Today the brand finally revealed what it is going to be. XTEND has officially announced a carbonated BCAA recovery beverage available in a 16 fl oz can.
MuscleTech Launching Cell-Tech Next Gen
MuscleTech is at it again. Today, they announced the release of Cell-Tech Next Gen. This will be available in the next two weeks.
Glanbia Purchases SlimFast for $350M
Glanbia, one of the largest global nutrition companies in the world, has agreed to pay $350 million to Kainos Capital for SlimFast, a US based company in Florida. SlimFast is an iconic brand in the nutrition space, commonly seen lining store shelves in the weight management section.
Herbalife Being Sued for $1 Billion in Damages
It was only a matter of time until Herbalife found itself back in the news. I don’t think anyone is shocked to hear that Herbalife is being sued…again, but this time for $1 billion in a Miami courtroom.
MuscleTech Reveals Four New Clinically Dosed Supplements
MuscleTech will be releasing the following: SX-7 Revolution Shatter, SX-7 Revolution Amino Build, SX-7 Revolution Cell-Tech, SX-7 Revolution Shatter Ripped.
MuscleTech Teases New SX-7 Revolution Launch
MuscleTech has been active lately in the lab ready to bring out new products to their current users, but also to attract new users to the brand. MuscleTech has been teasing a new launch in the SX-7 Revolution Family.
NutraBio Sending One Lucky Person to the 2018 Mr. Olympia for FREE!
NutraBio turned 22 years old this year; a huge accomplishment. To celebrate, they are doing a 60-day challenge! The best news? It coincides with our challenge, so enter both for your chance to win $8,000 in supplements, swag, gear and gift cards from us, and $5,000 plus an all-expense paid trip to Las Vegas for the 2018 Mr. Olympia.
EPIC Bar Challenges RX Bar with New Performance Bar Line
EPIC is now taking on the “overnight” giant RX Bar with their new line of performance bars. The packaging and ingredients look very similar to the popular RX Bar with a few slight changes.
Sparta Nutrition’s #1 Rated Pre-Workout Kraken Reformulated!
Sparta Nutrition is another brand announcing that they will be removing DMHA from their #1 rated pre-workout, Kraken. The original Kraken, featuring 200mg of DMHA, took home our 2017 Shield of Excellence Supplement Award for best pre-workout featuring DMAA/DMHA.
Sparta Nutrition Announces Full Keto Line
Sparta Nutrition, maker of our #1 rated pre-workout Kraken, has announced a full line of ketogenic supplements. This is a whole new avenue for the innovative company.
NutraBio Participates in Their First Olympia
After nearly 21 years, CEO Mark Glazier finally decided to take NutraBio to the 2017 Mr. Olympia BodyBuilding Expo in Las Vegas, Nevada. Fitness Informant President Ryan Bucki caught up with Mark Glazier to discuss their outstanding 2017.
Sinister Labs Announces SinFit Protein Bars
Sinister Labs, makers of delicious protein and caffeine infused peanut butter spreads and powders, announced they are releasing four protein bars! These will be double layer crunch bars. The bars will be available in four flavors: Chocolate Crunch, Caramel Crunch, Peanut Butter Crunch (obviously) and Cinnamon Crunch.
Divided Labs Unveils Isovide Made With 100% Whey Protein Isolates and Hydrolysates
Divided Labs is back at it with the news today that they are going to be launching their fourth product under their sports nutrition line. Isovide is their first protein product. Isovide is made with 100% whey protein isolates and hydrolysates.
Dwayne ‘The Rock’ Johnson Registered for 2020 Presidential Run
Dwayne "The Rock" Johnson may be running for President in 2020...or is he?
Jim Stoppani Returns to
After a brief legal battle with over the Jym line of supplements it appears the two sides have settled their differences. posted on their official Instagram account on June 16th that Jim Stoppani will be returning to the family.
Giant Sports Releases First Ever Open Label Ketosis-Inducing Supplement
Giant Sports International has released the world’s first ever open label ketosis-inducing supplement: Keto. Keto was designed to put the body into a state of ketosis approximately one hour after consumption. Keto contains the most advanced keto-driven, weight-loss formula on the market.
Cinco de Mayo Inspired Amino Being Released by Eat The Bear
Due out in time for Cinco de Mayo is Eat The Bear’s Jalapeno Margarita flavored amino powder. This is a limited seasonal amino product that will be sold direct at starting on May 5, 2017.
Hi-Tech Pharmaceuticals Acquires, once one of the largest players in the online retail space for supplements and vitamins has been acquired by Hi-Tech Pharmaceuticals.
NutraBio To Publish All 3rd Party Test Results
For NutraBio’s CEO Mark Glazier it wasn’t merely enough to prove that they are one of the most transparent companies in the industry. On top of their fully disclosed labels, NutraBio is now going to release all third-party test results on all their products! Groundbreaking.
TF7 Labs Is Coming To America
TF7 Labs is finally coming to America! The UK based supplement company with unique product names and packaging has decided to finally cross the pond and release their line of supplements in America available both online and in retail stores across the nation.
Altus Premier Nutrition REMAXX Features 8g of BCAAs
Altus Premier Nutrition is unveiling it’s second product in it’s sports nutrition line REMAXX. REMAXX joins Altus’ pre-workout MAXX OUT as the second product under the line.
Inspired Nutraceuticals NEW Intra-Workout Endless Coming Soon!
The brand that brought you our #1 rated pre-workout DVST8 White Cut is making another big splash on the scene with the announcement of two new intra-workout supplements, Inspired Nutraceuticals Endless.