Electrolyte+ stick packs are coming from Axe & Sledge for a convenient on-the-go hydration option.
Supplement and Fitness Industry News
KLOUT PWR Reformulates Mamba Pre-Workout
KLOUT PWR reformulates Mamba high-stimulant pre-workout to include more branded ingredients.
KLOUT PWR Karma Pre-Workout Gets Reformulated
KLOUT PWR reformulates Karma high focus pre-workout to include TeaCrine and CognatiQ.
Glaxon Launches Protos Isolate Protein
Glaxon has expanded their Protos protein lineup to include a pure whey protein isolate.
Glaxon Launches Limited Edition Raspberry Cheesecake Protos Whey
Glaxon has launched Raspberry Cheesecake Protos Whey as a limited edition flavor.
Glaxon Launches Plasm Surge V3
Plasm Surge V3 from Glaxon is here and we explore the upgrades made from the previous version of Plasm Surge.
Glaxon Launches Specimen Genesis
Glaxon launches a new version of Specimen in Specimen Genesis with more focus on cognition improvement.
Alpha Prime Supplements Launching Glazed AP Prime Bites
Alpha Prime Supplements will launched a glazed version of their popular AP Prime Bites in two flavors.
MuscleSport Irish Cookie Shake Lean Whey Returns
Irish Cookie Shake Lean Whey from MuscleSport returns for another launch.
KLOUT PWR Launching PWR Burn Fat Burner Capsule
KLOUT PWR will be launching their very first capsule based fat burner called PWR Burn in a capsule format.
KLOUT PWR Launching PWR Off Sleep Aid
KLOUT PWR is launching their very first sleep aid in PWR Off on March 26.
KLOUT PWR Relaunching Aminos with Aquamin
KLOUT PWR is relaunching their aminos with added Aquamin.
Inspired Nutraceuticals Returning ISO-PF in Four New Flavors
ISO-PF protein will return to Inspired Nutraceuticals in four new flavors.
Axe & Sledge Launches JST WRK Energy Line
Axe & Sledge is behind a new line of energy drinks called JST WRK Energy featuring their authentic ICEE collaborations.
KLOUT PWR Teases New Products, Flavors and Reformulations
KLOUT PWR has confirmed that their current products will be reformulated to have larger doses, more servings, new flavors and more new products on the way.
GHOST® VEGAN & Whey x CINNABON® Has Arrived
GHOST and Cinnabon have teamed up to launch GHOST Whey and GHOST Vegan globally.
Glaxon Super Launches Authentic Pink Lady® Flavor of Super Greens
Glaxon has launched their very first authentic collaboration with Pink Lady® on Super Greens.
Tonificare HydroLyte Combines Hydration with Improved Performance Ingredients
Tonificare combines several hydration and electrolyte ingredients with performance boosting ingredients to give users what they need to perform.
FIt Butters Mint Cookies & Cream Available for the Last Time Ever
For the last time ever, FIt Butters has launched their Mint Cookies and Cream cashew butter.
MuscleSport Cafe Mocha Almond Bliss Lean Whey Returns
Cafe Mocha Almond Bliss Lean Whey from MuscleSport returns for a limited time.
MuscleTech Partners with Black Box VR for the 2023 Arnold Sports Expo
MuscleTech and Black Box VR will team up to take on the 2023 Arnold Sports Expo in Columbus, OH.
GHOST® VEGAN x CINNABON® Coming March 1st
GHOST has teamed up with Cinnabon to launch their very first Vegan protein collaboration.
Panda Supps X Black Market Labs Pre-Workout Launches
Panda Supps and Black Market Labs have launched their new collaborative pre-workout supplement.
GHOST Teams with FaZe Clan on GHOST Energy
GHOST Energy will team with gaming giant FaZe Clan to launch a bomb pop inspired flavor in FaZe Pop.
Core Nutritionals Reveals Authentic Collaboration with Moose Tracks
Core Nutritionals will partner with Moose Tracks to launch two authentic collaborations on their CORE PUDD’N line.
RedCon1 Total War Black Ops Available Now
RedCon1 new Total War Black Ops has officially launched exclusively with GNC.
Booty and The Beast Episode 20: Natalie Joy
Decorated olympic style weight lifter Natalie Joy discusses her hall of fame career in lifting and what she wants her legacy to be.
Glaxon Launches Collagen V2 in Three Flavors
Glaxon upgrades their collagen with Collage V2 now available in three flavors.
Axe & Sledge Launches Red Velvet Cake Farm Fed
Axe & Sledge has added Red Velvet Cake to their flavor lineup of their 100% grass fed whey protein isolate Farm Fed.
Booty and The Beast Episode 19: Fitness Myths
The world is filled with many fitness myths and false claims to success, The Booty and The Beast debunk these myths with reality.
GHOST Launches Glow V2 in Pina Colada
GHOST Glow V2 now available in new flavor, Pina Colada.
Soul Performance Nutrition Launches Very First Pre-Workout Supplement With a Unique Approach
Soul Performance Nutrition has launched Aura Endorphin Flow, their first pre-workout supplement, with a unique approach and without beta-alanine.
Soul Performance Nutrition Solace Joint Care Has Arrived
Soul Performance Nutrition created Solace Joint Care to help reduce pain and discomfort from joint and ligament issues.
Primeval Labs Launching Updated EAA Sleep in Stick Packs
Primeval Labs is embracing convenience with the launch of their new EAA Sleep formula in on-the-go stick packs.
Alpha Prime Supplements Protein Brownies to Launch Into GNC
Alpha Prime Supplements will launch their highly successful protein brownies into GNC, including their military stores.
Axe & Sledge Launches Vanilla Home Made To Wholesale
Axe & Sledge has launched a 25-serving Vanilla flavored Home Made exclusively for their wholesale customers.
MuscleSport Returns Chocolate Dipped Strawberry Lean Whey
MuscleSport Lean Whey is available in Chocolate Covered Strawberry for a limited time.
FIt Butters Launches First New Flavor of 2023 in Chocolate Dirt Cake
FIt Butters Chocolate Dirt Cake protein nut butter officially launches, becoming the first new flavor of 2023.
Axe & Sledge Launches Greens+ V2 with New Flavor
Axe & Sledge has launched version 2 of Greens+ making it gluten free and adding a new flavor.
GHOST Launches Glow V2
Glow V2 with a new formulation is now officially available directly from the GHOST website.
Booty and The Beast Episode 18: Nutrition Myths
Nutrition myths are rampant online and from other “experts” so Ryan and Danielle share their insights on some of the most common nutrition myths.
RedCon1 Reveals Launch Date and Label Behind Total War Black Ops
Redcon1 Total War Black Ops is coming exclusively to GNC on February 15th, we break down the full label!
Kaged Mindset Launches On Kaged’s Website
Kaged Mindset, both caffeinated and non-caffeinated versions are now available on Kaged’s website.
MuscleSport Northern Lights BCAA Revolution Newest Flavor from the Brand
MuscleSport has launched Northern Lights flavor of BCAA Revolution as their newest add to the line of amino acids.
Booty and The Beast Episode 17: Heather Jacques
Axe & Sledge head formulator Heather Jacques discusses her journey to becoming one of the only female formulators in sports nutrition for a major brand.
Axe & Sledge Returns Cookies and Cream Farm Fed
Axe & Sledge has officially re-released Cookies and Cream Farm Fed in the new look label.
5% Nutrition Launching Limited Edition Legendary Kit
5 Percent Nutrition will launch a limited edition collectors Legendary Kit featuring three supplements and t-shirt.
KLOUT PWR Creatine Monohydrate Re-Stocked
KLOUT PWR has officially re-stocked creatine monohydrate in their new label design.
KLOUT PWR Re-Stocking Creatine With New Look
KLOUT PWR will re-stock their popular Creatine Monohydrate product featuring a slightly new look.
Panda Supps Pump Puts Blood Flow and Focus at the Forefront
Panda Supps newest Pump formula puts emphasis on adequate blood flow and improved cognition for a better stim-free experience.
Axe & Sledge Launches New 212 Thermo
Axe & Sledge launches their first official powdered thermogenic in 212 Thermo.
Core Nutritionals Launches CORE PEAK Pump Capsules
Core Nutritionals has launched their very first pump capsule product in CORE PEAK.
Booty and The Beast Episode 16: New Year Resolutions
Blessing Awodibu discusses his new deal with MuscleTech, leaving RedCon1, prepping for the 2022 Olympia and using social media as a platform to grow his personal brand.
Core Nutritionals Reveals CORE PEAK Label
Core Nutritionals will launch their first on-the-go pump capsule in CORE PEAK. We dive into the supplement facts panel.
Axe & Sledge Reveals New 212 Thermo
Axe & Sledge will add a new fat burner to their catalog called 212 Thermo.
New Glaxon Multivitamin May Boost Mood & Metabolism
Glaxon is a brand known for their scientific approach, and their updated multivitamin includes ingredients to boost mood and metabolism.
FIt Butters Launches Red Velvet Cheesecake for the Last Time
FIt Butters will finish 2022 with the launch of their most popular limited edition flavor Red Velvet Cheesecake.
Core Nutritionals Fury V2 Launches Into The Vitamin Shoppe
Core Nutritionals has launched their line into The Vitamin Shoppe including their new Fury V2 pre-workout.
Kaged Launches Lemon Flavored Outlive100
Kaged Outlive100 is now available in a new Lemon flavor and new packaging.
KLOUT PWR Pump Kaps Arrive
KLOUT PWR has officially launched Pump Kaps featuring NO3-T nitrates and more.
MuscleSport Reveals Snickerdoodles as the Next Lean Whey Flavor
Snickerdoodles Lean Whey will be the newest flavor of MuscleSports’ award winning protein powder.
GHOST Energy Officially Reveals Cherry Limeade and Launch Info
GHOST Energy has officially revealed their next flavor, Cherry Limeade, and details on how you can buy the new flavor.
Kaged Mindset Will Launch In Stim and Stim-Free Versions
Kaged’s nootropic, Mindset, is set to launch in both a stimulant and stim-free version.
KLOUT PWR Launching Pump Kaps
KLOUT PWR previews their new Pump Kaps, a convenient on the go capsule featuring NO3-T, VasoDrive-AP, AmentoPump and Pine Bark.
Axe & Sledge’s Dippin’ Dots Birthday Cake Ice Cream Farm Fed Now Online
Axe & Sledge’s new delicious Dippin’ Dots Birthday Cake Ice Cream Farm Fed is now available online.
Axe & Sledge Launches Stand Alone Vitamin C and Vitamin D3
Axe & Sledge is becoming more of a one-stop shop with the launch of Vitamin C and Vitamin D3.
FIt Butters Scotcheroo Flavored Peanut Butter Launches
FIt Butters Scotcheroo is a perfect blend of butterscotch and peanut butter topped with chocolate and Rice Krispy cereal.
MusclePharm To Be Sold At A Public Sale
MusclePharm, an iconic sports nutrition brand, is set to be sold at a public auction on December 15, 2022.
Anabolic Warfare Launches Dairy-Free Meal Replacement Protein
Anabolic Warfare has launched their dairy-free meal replacement protein in three flavors.
Axe & Sledge’s New Dippin’ Dots Birthday Cake Ice Cream Farm Fed Available Now
Axe & Sledge has teamed up with Dippin’ Dots to launch Birthday Cake Ice Cream Farm Fed.
GHOST Launches Milk Chocolate and Chocolate Peppermint Hot Cocoa Mix
GHOST will add a second flavor of their high protein hot cocoa mix for 2022 in chocolate peppermint.
Inspired Nutraceuticals Adds Two New Flavors of Greens
Inspired Nutraceuticals has added Forbidden Fruit and Summer Squeeze flavors to their Greens lineup.
GHOST Brings Restocks Gingerbread Vegan Protein
GHOST has returned a seasonal favorite in their Gingerbread vegan protein.
Axe & Sledge High Stim DBAP Pre-Workout Available Now
Axe & Sledge has officially launched their high stim pre-workout DBAP which features over 500mg of caffeine.
Axe & Sledge Launches New Size Tub and Flavor of Demo Day
Axe & Sledge has launched a new smaller size tub and flavor in Shark Bite of Demo Day.
RYSE Launches Limited Edition Gingerbread Cookie Loaded Protein
RYSE has launched their first new flavor of Loaded Protein in some time in a limited edition Gingerbread Cookie.
RYSE Launches Bazooka Classic Grape Loaded Pre
RYSE has partnered with Bazooka to launch Classic Grape Loaded Pre.
RYSE Pump Daddy Non-Stim Pre-Workout Launches
RYSE has dropped their first non-stim pre-workout product, Pump Daddy, in two flavors.
MuscleSport Launches RHINO King’s Ransom Pre-Workout
MuscleSport has launched the next iteration of King’s Ransom RHINO Pre-Workout.
MuscleSport Reveals New King’s Ransom Pre-Workout
MuscleSport is bringing back Kings Ransom pre-workout in a new formula for Black Friday 2022.
5% Nutrition Launches 5105 and All Day You May in Stick Packs
5% Nutrition has launched their high stim pre-workout 5150 and their amino product All Day You May in a stick pack.
5% Nutrition Launches Hydrate Stk Stick Packs
5% Nutrition has launched a hydration and electrolyte formula called Hydrate Stk in stick packs.
Inspired Nutraceuticals Launches New Ember Serum PM
Inspired Nutraceuticals has launched a new non-stim fat burner and sleep aid in Ember Serum PM.
GHOST Will Add Chocolate Peppermint To Hot Cocoa Flavors
GHOST will add a second flavor of their high protein hot cocoa mix for 2022 in chocolate peppermint.
GHOST Bringing Back High Protein Milk Chocolate Hot Cocoa
GHOST will return their popular milk chocolate high protein hot cocoa mix for Black Friday.
KLOUT PWR Cravings Proteins Returning Black Friday
KLOUT PWR will bring back their protein powders, Cravings, for Black Friday 2022.
Booty and The Beast Episode 15: Blessing Awodibu
Blessing Awodibu discusses his new deal with MuscleTech, leaving RedCon1, prepping for the 2022 Olympia and using social media as a platform to grow his personal brand.
RYSE Confirms Bazooka Grape Rage for Black Friday
RYSE has confirmed the launch of Bazooka Pre coming Black Friday 2022.
Axe & Sledge X Elf Inspired Farm Fed Available Now
Axe & Sledge’s official partnership with Warner Brothers Elf is officially live with three new flavors of Farm Fed.
Booty and The Beast Episode 14: Mental Health
Ryan and Danielle both struggled with their own mental health and open up about it for the very first time.
MuscleSport Launches Fruits & Greens
MuscleSport has officially joined the Fruits & Greens train with the launch of their own in two flavors.
Axe & Sledge Partners with Warner Brothers to Launch Elf Inspired Flavors
Elf inspired flavors are coming to Axe & Sledge Farm Fed as the brand announces their partnership with Warner Brothers.
Decision: Core Nutritionals CORE HARD Capsules vs. CORE HARD Extreme Powder
Core Nutritionals has two versions of CORE HARD, a capsule and an extreme powder. Depending on your goal, one may be better for you than the other.
GHOST Launches Pumpkin Pie and Apple Cider Doughnut Whey
GHOST’s two fall inspired flavors, Pumpkin Pie and Apple Cider Doughnut Whey, have officially went on-sale at the brand’s website and mobile app.
Axe & Sledge Launches New Tropical Thunder Flavor
Axe & Sledge has launched their new Tropical Thunder flavor in The Grind, Hydraulic and Ignition Switch.
GHOST Reveals Pumpkin Pie and Apple Cider Doughnut Whey
GHOST will be launching Pumpkin Pie and Apple Cider Vinegar whey protein on November 2nd.
Axe & Sledge Reveals New Tropical Thunder Flavor
Axe & Sledge will be bringing their new Tropical Thunder flavor to Hydraulic, Ignition Switch and The Grind.
KLOUT PWR Launches New Space Kandy Flavor
KLOUT PWR has launched their newest flavor Space Kandy in Mamba and Karma pre-workout supplements.
Chocolate Chip Oatmeal Cookie Lean Whey Coming Halloween 2022
MuscleSport Chocolate Chip Oatmeal Cookie Lean Whey is set to launch on Halloween 2022.
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