Dymatize has secured their first restaurant authentic collaboration with Dunkin' (Donuts). Dymatize and Dunkin' will team up to launch two new authentic flavor collaborations infused with 95mg caffeine per serving. The two new flavors will be Dunkin' Cappuccino and Dunkin' Mocha Latte.
This is not Dymatize's first authetnic collaboration. The brand partnered with their internal Post brand's Fruity Pebbles and Cocoa Pebbles in 2020. That flavor collaboration won our 2020 Protein of the Year award here at FI. This new collaboration is the brand's first collaboration outside of their company and within the restaurant/food service world.
Each serving will include 25g protein and 95mg caffeine. Each tub will contain approximately 20-servings.
Dymatize X Dunkin' collaboartive flavors are available now.
Final Takeaway
Pretty cool stuff from Dymatize. Dunkin' is one of the most popular restaurant brands in the world. The brand recently changed their name from Dunkin' Donuts to just Dunkin'. I love the ideation behind this. What I don't love is the caffeine infused aspect. I think as a society we are already consuming too much caffeine. However, if this is being positioned as a coffee replacement (which I don't think Dunkin' would want people to forgo their $4 cup of coffee for this) then it makes more sense. I would have much rather seen this as just a protein flavor, however I suppose you could argue by adding caffeine it makes it more of an "authentic" collaboration. I think we are having some sent to us, but we have not received anything as of yet.
