FIt Butters has announced that it will be reformulating and re-launching their popular S'Mores flavored protein peanut butter with a new brand of protein: Arms Race Nutrition.
FIt Butters S'Mores was one of the first flavors launched by the brand in 2020. They had partnered with MPA Supps at that time. After MPA Supps announced they were no longer going to make Isosolve, FIt Butters agreed to discontinue the flavor.
The R&D team at FIt Butters started working with new brands and found the perfect fit in Arms Race Nutrition Foundation protein. The new and improved version of FIt Butters S'Mores featuring Arms Race Nutrition Foundation will launch sometime in early May.
FIt Butters S'Mores does have national distribution at Harmons Grocery in Utah, online at FItButters.com, Amazon, Walmart.com and over 1,000 brick and mortar stores nationwide.
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Final Takeaway
Yes, S'Mores is coming back! We just sold out of the OG formula and we went to work on this new one. The new version does taste different than the old, but an improvement from our sample testing crew. We love it and we love the new partnership with Doug Miller, Julian Smith and the entire ARN team.
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