Fit Butters is bringing an authentic collaboration to the nut butter category. Fit Butters has launched Fit Butters Fruity PEBBLES™ and Cocoa PEBBLES™ Cashew Butters. Each jar will feature real Fruity PEBBLES™ or Cocoa PEBBLES™ cereal pieces on top.
Fit Butters is the first brand in the nut butter/spreads space to do an authentic collaboration. The team at Fit Butters worked directly with Post to develop the flavors, as well as the branding and marketing.
The two new flavors of Fit Butters are not limited edition flavors, but everyday flavors that are going to be available online, Amazon.com, Walmart.com and select retailers around the country.
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Final Takeaway
This is the biggest thing I have ever worked on in my life, and I am so very proud of it. The flavors (yes I am bias) are amazing. I do truly feel once you try these you will get hit right in the feels and the joys of being a kid again are going to come out!
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