GHOST has finally dropped its newest flavor of their vegan protein, Pancake Batter. Up until now, GHOST only had one flavor of their top selling vegan protein, Peanut Butter Cereal Milk. Pancake Batter will be the second flavor added to the line.
The demand for vegan-based protein products is at an all-time high. A recent market report estimated the category growth of vegan protein products to be at a 7% CAGR (category average growth rate) through 2023. GHOST, along with other brands, recognize this and want to appeal to their audience and a broader appeal.
GHOST Vegan Pancake Batter will be 120 calories per serving. Each serving will contain the following macros:
Total Fat: 1.5g
Total Carbohydrates: 6g
Total Protein: 21g
Just like GHOST Whey, GHOST breaks down on their label the type of protein used and the yield. GHOST Pancake Batter Vegan Protein will feature 15g (delivering 12g) Pea Protein Concentrate, 7.86g (delivering 5.5g) Organic Pumpkin Protein and 3.33g (delivering 2.5g) Watermelon Seed Protein.
GHOST has a track record of selling out early, get yours now.
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Fitness Informant's POV
Another new launch by GHOST, which is building up to be a great year for the brand. GHOST has launched several new flavors since the beginning of the year including this Pancake Batter, Sonic Cherry Limeade, Warhead Sour Green Apple (in Size) and have announced a partnership with Welch's to produce a grape flavor. GHOST also recently launched their fat burner GHOST Burn which sold out in 30 minutes. This is a fun brand to track and watch grow.
In terms of this product, I think there is a huge market for it, and broad appeal (even outside of the vegan market). I personally have had several people ask me about the launch date. Well, here it is.
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