GHOST is doing season flavors in 2019. They announced their first seasonal flavor of the year, Coconut Ice Cream. The estimated launch date has not been released. Coconut Ice Cream will be available in their whey protein line only.
Coconut Ice Cream whey protein will have similar profile as the others in the lineup. The protein will feature 25g protein from Whey Protein Isolate, Whey Protein Concentrate and Hydrolyzed Whey Protein Isolate. Each serving contains 1.5g fat and 4g carbs.
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Fitness Informant's POV
I am a big fan of exclusives and seasonal flavors. Since I worked within a large CPG company, season flavors were a huge revenue driver as it did not cannibalize your everyday sales. I am not sure what to think of Coconut Ice Cream the flavor, so it will be interesting to get feedback from those who buy this when it becomes available.
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