Merica Labz has now made their popular Patriot's Whey protein available in a 2lb unit. Patriot's Whey, the brand's only protein powder, has traditionally been available in a 5lb unit only.
Merica Labz Patriot's Whey will be available in Double Stuffed, Yosemite S'Mores, Fortuitous Keepsakes, Yankee F'N Doodle, Chuby Choco Nutz and Independence Cake. The 2lb unit will retail for $35.99 from the official Merica Labz website.
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Fitness Informant's POV
In the big world of CPG they call this move "Price Pack Architecture." I love the move and I think it is smart and consumer driven. With protein, especially, consumers have a hard time committing to a 5lb tub of something they might not know if they like. The 2lb is less of a commitment and less expensive, allowing new consumers to come into the brand at a lower cost. All the flavors sound fantastic as well so my guess is you will be happy with any flavor of Patriot's Whey.
