After a quiet 2020, MuscleSport plans to hit the ground running in 2021 with an entire re-brand of their classic look. MuscleSport started to tip the scales of a re-brand with their limited edition flavors of Lean Whey back in 2019, including Unicorn Cookie Shake and Fluffernutter, but then the brand took it even a step further with their new proteins of 2020. The 2020 protein launches featured a look that the brand decided to adopt for their entire brand in 2021.
MuscleSport will take this new look across their line. We have seen it on the BCAA Revolution line as well. The new look is a much cleaner, more inviting look than the old black and orange containers the brand used to launch into the market. The brand isn’t going away completely from the “old” look. Their new SuperCarb Revolution still features the black and orange, but you will see constant fonts and common colors across the line.
The new re-brand of 2021 will start rolling into market immediately. We are being told that the whole new look should be in market by April 2021.
On top of the new look for 2021, we are also being told that new formulas and flavors are expected to hit market in 2021 as well.
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Final Takeaway
This is a much better look than the old MuscleSport look. It's modern, refreshing and inviting. I know once MuscleSport gets through their old look stock (same formulas) that this will be coming into market and the shelf presence will be hot.
