NutraBio has launched a "Live Your Passion" apparel line campaign with all proceeds being donated to Backpacks for Life. Backpacks For Life's mission is to provide a unique and personalized support system for homeless and at-risk veterans who are struggling to reintegrate back into civilian life.
The first round of graphic tees from NutraBio encompass CEO Mark Glazier's passion, motorcycles. The "Wheels & Steel Bio Crew MC" design is available in a men's t-shirt, men's tank and a women's tank. They retail for $19.99.
The "Live Your Passion" line will be dedicated to different passions of NutraBio customers including bodybuilding, crossfit, MMA, powerlifting and more. Each t-shirt will be designed by experts in that field.
Thrive Leads Shortcode could not be rendered, please check it in Thrive Leads Section!
Fitness Informant's POV
I love this. I was just on a recent episode of the 2 Guys 1 Shaker Cup podcast with Josh Schall and we both mentioned how more in this industry should get involved in cause marketing. Here's a cool opportunity to support your favorite brand, with your passion in-mind, while supporting US veterans. For this particular line, proceeds are going to Backpacks for Life. I couldn't be more proud of NutraBio for doing this.
