NutraBio plans to expand their Plant Protein line with the addition of two new flavors. The brand announced via their official Instagram page that Vanilla Wafer and Chocolate Drizzle are coming to the Plant Protein Line.
NutraBio's Plant Protein line is fairly new. The brand launched German Chocolate Cake, Snickerdoodle Cookie and Mochaccino Mouse Cake last year. Vanilla Wafer and Chocolate Drizzle will make flavor #4 and #5 for the brand.
With the increased prices and limited availability of whey protein, expect more brands to debut plant proteins and new flavors.
Final Takeaway
NutraBio doesn't have a strong marketshare in vegan protein, so I think this is another move to try to capture more of that by appealing to a wider audience with the addition of new flavors. I will be interested to see how different the Chocolate Drizzle is from the German Chocolate Cake. These should be going on sale soon and are available now for wholesale accounts.
