One of the best acts of giving, kindness and generosity occured in 2020. NutraBio's First Responders Program, which saw the brand give out free immune support supplements to our men and women in law enforcement, fire departments and in the medical field, impacted the lives of many people on the front lines during the COVID19 pandemic. This act of kindness was more than enough to earn them the title of inaugural 2020 Fitness Informant Philanthropic Brand of the Year.
The First Responders Program saw NutraBio pivot on product launch and marketing campaigns to put their money into immune support supplements like First Response that was given to these first responders 100% free of charge. Well over 10,000 front line workers received free supplements.
During this time NutraBio never asked their customer base to donate or buy a product to support the program. The brand largely shouldered the expense of the campaign themselves. CEO Mark Glazier told Fitness Informant that the First Responders program has been the most rewarding thing the brand has ever done.
With the global COVID19 pandemic still looming, Mark has approved phase 2 of the First Responders program. In phase 2, the brand will re-supply all of the first responders from phase 1.
Although NutraBio has officially received the title of 2020 Fitness Informant Philanthropic Brand of the Year, all the brands nominated in this category, as well as many others, are winners. Alpha Lion, RedCon1, MuscleTech and GHOST all did incredible acts of giving this year from raising money for the Australian wildfires, to supporting the social injustice movement, to supporting our US military and our veterans, to starting their own charities and more. Let us never forget the good that this industry can do when it becomes a priority of our brands.
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Final Takeaway
This was by far one of the greatest rewards for us; to honor a brand for their philanthropic efforts. Giving is a huge part of what we do and what we support. Thank you to all of the brands who made an impact in 2020. Thank you to the brand owners and teams who made the choice that giving needs to be a priority for today and tomorrow.
Congrats to Mark Glazier, Dan Margolis and the entire NutraBio team for their efforts over 2020. As someone who's wife is a front line worker (Danielle is a RN) I can appreciate these efforts so much. Keep doing you and keep making an impact on people's lives.
To all the other brands nominated, helluva job supporting the causes you believe in and are tied too. Thank you for being honorable and good.
