Well well well do we have some awesome news coming from a band that has been growing in popularity recently. Well, they are going to get a strong boost in popularity with an upcoming launch, we can tell you that.
As the title states, Obvi will be launching a Collagen enhanced protein with licensed flavoring from Entenmann’s. Entenmann’s is an American company that produces baked goods such as cookies, donuts, and other various desserts. The brand can be found in supermarkets nationwide, and are quite massive.
Obvi Super Collagen Protein is a Hydrolyzed Collagen supplement, meant to aid with skin and joint health, and is sourced from grass-fed bovine. You can consider it a health and beauty supplement, which is a fast growing category in the supplement industry.
The launch is set for July, and the first available flavor will be Chocolate Chip Cookies, and we have word that they will be launching several new flavors as the year passes! If you are interested in signing up for this upcoming licensed flavor, be sure to check out the link below where it says “Sign Up”, as we are suer these will be going fast upon release.
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Final Takeaway
Well this is some awesome news. it is great to see more brands sign with well-known companies, as it brings more legitimacy to our industry, as well as some cool new flavors to try. We do like Collagen supplements here on FI, especially for joint health, so this collaboration is cool to see, because let's face it, most brands are simply going to flavor their whey protein products or pre-workouts.
