Olympus Labs, known for their innovation, has hit the the sports nutrition industry with the news today that their new pump supplement No Mercy will feature a new powerful NO ingredient called S7 from FutureCeuticals Inc.
The ingredient is a blend of seven plant-based ingredients and has been clinically shown to increase nitric oxide levels by up to 230% over baseline with only a small dose of 50mg. NO acts as a vasodilator, signaling the surrounding muscle within the inner lining of blood vessels to relax, thus increasing blood flow.
FutureCeuticals Inc, the company behind S7, said in a release:
S7 offers clean-label confidence as a plant-based ingredient that is ideal for applications in sports nutrition products such as ready-to-mix and ready-to-drink pre-workout, muscle pump and performance products, energy drinks, and more. The NO market has been all about nitrates”—exogenous nitrates—“until now, S7 is a non-nitrate, NO-boosting product that is all plant-based. It’s helping your body produce NO at a very high level. It’s a really exciting turn in the NO discussion.
Olympus Labs will combine S7 with Vaso6 and other ingredients not known at this time to create their new non-stim pump powder. The team at Olympus Labs has been talking about how this is going to change the game.
Fitness Informant’s POV
The phrase, “game changer,” is overused in this business. However, when using that phrase along with Olympus Labs, there’s a high likelihood that it could be. I will tell you I am a big fan of nitrates. This sounds like the anti-nitrate. That is an interesting twist on pump products as nitrates have been gaining a lot of steam. I look forward to trying this and I don’t have any doubts it will be a powerhouse.
