After months of teasing, Olympus Lyfestyle is set to launch on October 31st exclusive on Bodybuilding.com. Olympus Lyfestyle, formally known as Olympus Labs, will be bringing their line of BSCG certified sports nutritional supplements to market under the name Olympus.
The initial launch will feature a protein, a stim-free pre-workout and a fat burner supplement. Olympus PROmises Protein will be available in three delicious flavors Cinna Cereal, Fruity Cereal and PB Crunch. Both Cinna Cereal and Fruity Cereal will include real cereal pieces. No Mercy, a stim-free pre-workout/pump powder, will be available in Berries Gone Wild/Dark Berry Cola, Bombsicle/Rasp-Cherry Lemon Pop and Blue Pixie/Blue Raspberry Candy. Finally, Jump, a fat burner/thermogenic will be available in Mango Bae. Olympus confirms more supplements will be coming over the holiday season.
Olympus sports nutritional supplements will still put innovation at the center of everything they do. The formulas for the products (coming soon) feature innovative ingredients at efficacious doses. Olympus supplements will not feature any gray area or black market ingredients. All ingredients used by Olympus are certified drug free from the Banned Substance Control Group.
Bodybuilding.com has a history of elevating brands with exclusive deals. EVL and Kaged Muscle Supplements, two of the biggest supplement company's on the planet, started with a Bodybuilding.com exclusive deal. Being exclusive to Bodybuiling.com means that Olympus supplements will not be available online outside of Bodybuilding.com, OlympusLyfestyle.com or Amazon.
Olympus Lyfestyle will be the "parent" company to Olympus, the sports nutrition brand. Olympus Lyfestyle will also feature fashion in the near future.
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Fitness Informant's POV
The time has finally come. After months and months of preparation, Olympus Lyfestyle is set to debut their line of supplements under the Olympus name exclusively at Bodybuilding.com.
Some of you reading this might wonder why the brand decided to go exclusive with Bodybuilding.com. First off, BBcom is not dead by any means. They still attract a large portion of the online nutritional supplement buying consumer. They are still the largest online retailer outside of Amazon for dietary supplements. They have a track record of successfully elevating brands like EVL and Kaged Muscle. Exclusivity is a way to create demand, and Bodybuilding.com is trying to leverage that.
Olympus Labs (the former name) was never featured on Bodybuilding.com. This is a new avenue for the brand. I believe both BBcom and Olymus Lyfestyle know what they are doing with this partnership. It should be exciting to watch.
I can tell you that the formulas are solid and the flavors are top-notch. I have seen the formulas for all three of their products. I participated in a flavor panel while they were trying to flavor the new line. I know from first-hand experience the type of care and consideration that went into these products. I am excited to see them in-market!
