The first nut-free variation from Outright Bar has been released to the public. The nut-free Outright Bar will feature a sunflower seed butter base versus the peanut butter and almond butter base that the brand has traditionally used.
The flavor was finally released in chocolate chip. Much like the other Outright Bars, this nut-free version will feature 17g protein per bar.
Nut-free claim opens the doors to many more usage occasions across the country. Many daycares and schools do not allow nut-based products due to peanut allergies. The nut-free Outright Bar should be allowed to be taken into these facilities.
The nut-free Outright Bar is set to launch sometime in Q1 2020.
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Fitness Informant's POV
I have discussed this before, but this is a very smart move by Marc Lobliner and the Outright band. It is really hard to get by with a nut-free claim due to legalities, but they are doing it. During my time at General Mills I desperately wanted to make this claim to open the doors to many more facilities. Marc hit it big with this.
