The future is here, and what a time to be alive. Dymatize has just announced that it will have an industry first authentic cereal flavor collaboration.
The first cereal collaboration introduced into the Sports Nutrition world is none other than Fruity Pebbles and Cocoa Pebbles, because how could you really choose between the two? The two flavors are going to be used in Dymatize’s ISO100 protein, which is a Hydrolyzed/Isolate protein powder.
ISO100 a low fat, low carb protein, which are usually harder to flavor than a traditional whey protein concentrate. This will be interesting, as there is no way Post Cereals would approve this launch if the flavors were not spot on, especially for cereals as popular as Fruity Pebbles and Cocoa Pebbles.
This is another big step for the industry, and it certainly gives the industry more credibility. Expect to see the new flavors on shelves in the coming weeks, and expect there to be a lot of buzz surrounding them.
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Fitness Informant's POV
Holy mother of god, it has finally happened. It is great to see the industry get something authentic, and give it more credibility. Personally, Fruity Pebbles is my favorite cereal, so I will certainly be going out of my way to try this one.
It's nice to see that they decided to launch both flavors, and not just one, because both are great in their own right. It will be interesting to see how well they flavor a hydrolyzed/isolate protein, as there is less fat and sugar to work with. Either way, after the success of Ghost's Chips Ahoy! collaboration, we expect more of the same from reputable companies.
