In a year many wish to forget, we were gifted with the collaboration we were waiting a long time for! Post Holdings Group finally approved the collaboration between Bellring Brand's Dymatize and Post Consumer Brands' Post Cereal to bring us the winner of our 2020 Protein of the Year in Dymatize Fruity Pebbles ISO100.
When Post bought Dymatize back in 2013 the world was anxiously awaiting an in-house collaboration that would bring us Fruity and Cocoa Pebbles flavored protein. However, that didn't happen until 2020. After seven long years we were gifted with what was voted as the best protein of 2020 by the fans and the best protein by the FI panel of experts.
Dymatize Fruity Pebbles ISO100 features a flavor profile extremely similar to the leftover milk in a bowl of Fruity Pebbles cereal. There are not real Fruity Pebbles inclusions as the brand wanted to keep carbs and sugars low, but instead they substituted with edible glitter to mimmic the cereal.
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Final Takeaway
When we became privy to this launch we knew it was going to be very successful. Dymatize sold out quickly of their first run as retailers snatched up as many tubs as they could. You can now find this in-stock at a lot of locations which is good for the consumer. In terms of taste, quality and popularity, we had to give the nod to Dymatize's Fruity Pebbles ISO100 for the 2020 Protein of the Year. Congrats to everyone who was involved in this project this year!
