After internet backlash in 2019 for not being nominated for any awards, Glaxon leveraged a successful 2020 campaign to earn Fitness Informant's 2020 Breakout Brand of the Year award. In just two short years, Glaxon has quickly risen into one of the coolest, well-formulated brands in the industry.
Glaxon has been nominated by multiple industry websites for brand of the year. This is how the industry is looking at this rising brand. Not only did Glaxon launch many new products and flavors in 2020, their web analytics have them as the fastest growing company in terms of global and US rank compared to other big brand names in the space. What does this mean? Their popularity is on the rise.
Glaxon combines original package designs with great formulas and increased distribution that gave them the edge over the other brands nominated in the category.
Look for Glaxon to be even bigger in 2021. Then, maybe then, they will find themselves in the Brand of the Year conversation here at FI.
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Final Takeaway
Glaxon is cool. Plain and simple. They have some really unique, original label designs, great formulas and fun marketing. Reminds me of another brand in our Brand of the Year conversation. We really became more privy to the formulas later in 2020 but they were very impressive.
The others nominated in this category, Axe & Sledge, MAN Sports, Revive MD and Dragon Pharma all deserve a big round of applause for the work they did in 2020.
Congrats to the Glaxon team and all of their success.
