Fitness Informant was built on the premise of helping people make a better purchase decision when it comes to their nutritional supplements. We have come to realize that many people seek out information on supplements post-purchase. That should never be the case.
The consumer should know what they are buying, before they actually spend their hard-earned money on that supplement. We always say here at FI, "You work hard for your money, your supplements should work hard for you." So we got to thinking, why can't we be readily available at the point of purchase? The answer is we can and we will.
We are happy to introduce the "Fitness Informant Approved" icon for brands to utilize on their supplement labels, websites and marketing materials. Being a "Fitness Informant Approved" supplement means that the supplement meets strict guidelines including ingredient selection, quality and dosage. It also means that the product is effective; doing exactly what it promises to do. These are the most important things we want consumers to know PRIOR to purchase.
The official "Fitness Informant Approved" icon will also feature a scannable QR code. This QR code will be linked to our unbiased, 3rd party, 100% honest, no BS review/product breakdown. This allows the consumer, at the point of purchase (or anytime), to look up that supplement and learn more about the ingredients, the quality, the dosages and the effectiveness. This is their reaffirmation of purchase prior to the actual purchase or to alleviate post-purchase regret.. The icon may also be used without the QR code.
Supplements that feature the "Fitness Informant Approved" logo will also be featured on the official Fitness Informant website as an Official FI Approved Supplement.
Stay tuned to FitnessInformant.com as we start to see these roll out into market.
Let's GOOOOOOOO!
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