Plant Fed, Axe & Sledge's first vegan protein, has officially arrived from the booming brand. Plant Fed is Axe & Sledges first take on the vegan protein market. The brand is launching Plant Fed in two flavors: Peanut Butter Banana and Vanilla Coconut.
Plant Fed from Axe & Sledge will contain a blend of pea protein and brown rice protein. These two complimentary proteins ensure that a full amino acid profile is obtained giving users 20g of complete protein per serving. In addition, Axe & Sledge has added DegeSEB to aid in the breakdown of protein.
Axe & Sledge Plant Fed will be available in 30-serving containers.
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I am going to use a term here many may not get: CAGR. This is the Category Average Growth Rate. Per Markets and Markets, the plant-based protein market size is projected to grow from USD 12.2 billion in 2022 to 17.4 billion by 2027, at a CAGR of 7.3% between 2022 and 2027. It is no surprise to see companies get on the plant-based train. The biggest thing is they are authentic about it!
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