It appears that two large supplement brands are going to partner together this summer to launch a new product. On BlackMarketLabs Instagram page they have been posting subtle hints that a collaboration with American Metabolix is on the way.
The brand posted three different posts on Wednesday, May 8th. The first was a post showing only American Metabolix logo with the following caption:
American Metabolix is your Catalyst in Achieving the Perfect Body! #AmericanMetabolix #Collaboration#ComingSoon #NewProduct
In a second post, minutes later, the brand posted the image you see on this page with the caption:
June 5, 2019 #Blackmarketlabs #Collaboration #AmericanMetabolix
In their final post of the day, BlackMarketLabs posted their own logo with the caption:
BLACKMARKET® crafts an array of premium pre-workout products, each formulated to meet your unique fitness goals and training methods. We are driven to help you look, feel and perform your best — or, in other words, to defy your limits. #Collaboration #GoalSpecific #Blackmarketlabs #AmericanMetabolix
American Metabolix posted the same posts on their IG page.
From the posts, it appears a new collaboration effort between BlackMarketLabs and American Metabolix is coming June 5th.
Fitness Informant’s POV
This is exciting stuff for both BlackMarketLabs and American Metabolix. What I love about collaboration efforts between two companies in the same space is they each have their respective audiences, so this is an opportunity for the brands to crossover into those new customer bases.
BlackMarketLabs formulates goal specific pre-workouts. American Metabolix formulates more generic pre-workouts, but recently launched their Hardcore Havoc over a year ago with higher stimulants. I have to imagine the project will be a pre-workout since that’s really BlackMarketLabs bread and butter.
This just shows that brands can work together. We’ve seen some nice collaborations in the past with BlackMarketLabs and Inspired Nutraceuticals as well. They know how to make them work.
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