C4 Energy has become the official energy drink of the Major League Soccer club Austin FC. As part of the partnership, C4 Energy is releasing a limited edition Austin FC can and flavor in Mango Lime.
Cellucor has been busy this year securing major endorsement deals with actors like Kevin Hart, new products in C4 Smart Energy Zero and a lot of behind the scenes stuff we cannot talk about yet (stay tuned for a big year on this brand). The new limited edition flavor of C4 Energy will be available at the new Austin FC Q2 Stadium and at approximately 700+ stores from Austin to San Antonio, including HEB.
We've seen brands parter with candy companies and entertainment franchises, but this is the first we've seen in sports nutrition beverage a brand partner with a major sports team.
Austin FC is part of the MLS - Major League Soccer. MLS ranks third in attendance behind NFL and MLB but has struggled to increase their TV ratings.
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Since I am a marketing geek, I find stuff like this fascinating. This is a unique positioning by Cellucor. Cellucor is an Austin, TX based company so it makes total sense. I think this flavor is going to rule. We are getting some sent to us so we can give you the feedback. If you're outside of the Austin/San Antonio area, I am not sure you will be able to buy this.