C4 Energy has announced via their official Instagram channel (@c4energy) that Kevin Hart has joined the family. Kevin Hart is one of the biggest names in Hollywood and entertainment.
Kevin Hart is an avid user of C4 Energy products which includes yellow can and the successful, top rated C4 Smart Energy for years. Kevin's trainer, Ron "Boss" Everline, has been part of the Cellucor family for a long time.
Kevin will be involved in marketing campaigns, and as a brand ambassador globally for the C4 Energy brand.
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Final Takeaway
This is pretty cool. I have been a big fan of brands leveraging entertainment and Hollywood instead of just bodybuilders and athletes. What is interesting enough, one of Kevin's best friends is Dwayne Johnson a/k/a The Rock. The Rock just dropped ZOA, his own energy drink at GNC. C4 Energy is also available at GNC. My hope is we get some fun banter back and fourth via social media.
I think this is a great brand fit. Kevin is big into fitness and health. Great partnership and excited for the future marketing campaigns.
