The team at Cellucor has created a mysterious website which appears to be promoting a new C4 supplement they are referring to as “Project Clear Evolution.” The website was discovered this week by Fitness Informant staff members.
The website, https://projectclearevolution.com, appears to be an access portal website of some sorts featuring documents and information on this new project by the Cellucor team. Once at the website, users can type in their email address to receive Level I access to the website which includes details and documents on the new product.
The website features “behind the scenes” documents from the Nutrabolt team, which shows things from formulations, sample rejections, to insider notes, to marketing plans. The documents are real documents with certain areas blacked out. This is the first time we’ve seen anything like this online.
While going through the documents we can confirm this product will be branded under the “C4” umbrella, but the name and final design is not yet released. The documents also revealed the team is looking to do remove Vitamin C and looked at removing colorants.
The material is live online for you to go through and try to find out clues on this new C4 product.
Once we get more info, we will update you all.
Fitness Informant’s POV
Not sure what Cellucor is doing, but this is really cool. Never have I seen a brand the size of Cellucor open the doors to let people see “confidential” information on formulation, product design, marketing launch plans and more. If you’re a geek like us, I would highly recommend you go check this website out and dig around. Let us know if you find something we missed. We are looking to get our hands on some of this, whatever it is, before they launch it. Sign-up below for alerts when we receive more information.
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