Well this is some exciting news from Dymatize. Dymatize really made some noise in the sports nutrition industry last year by being the first brand to collar with an actual breakfast cereal. Let’s be honest, Fruity and Cocoa Pebbles was one of the biggest news stories last year when it comes to protein launches, and they did quite a good job with it. In fact they did such a good job with the flavoring (inclusions are another story), that it won our 2020 Protein of the Year award.
Well, we now have another awesome story from the brand. To start, Dymatize will be expanding the Fruity and Cocoa Pebbles flavors another protein from the line. The protein, as the title states, is Elite Whey. Elite Whey is a whey protein blend, and it consists of Whey Protein Concentrate, Whey Isolate, and Whey Hydrolysate. While ISO-100 is flavored well, Elite Whey has a few more fats and carbs to work with, so it may taste even better and have more mouthfeel than ISO-100.
These flavors will be available at Vitamin Shoppe and through Musclefoods USA. Be sure to stay tuned for a flavor review, as well as more news coming from the popular Dymatize brand.
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Final Takeaway
Now this is the sort of thing we like to see here on FI. Not only was the launch crazy last year, it is nice to see the flavor doing so well that they are expanding. This shows that the sports nutrition industry is getting more respect, and Dymatize is one of the brands leading the way.
