The Genius Brand continues their retail expansion outside of Amazon, this time with one of the biggest giants in the sports nutrition industry, Bodybuilding.com. As of this writing, there are currently 13 Genius Brand products available to purchase on Bodybuilding.com.
We spoke to the brand earlier this year and their focus was expanding retail distribution with strategic partners. They struck an agreement with the Vitamin Shoppe and now with Bodybuilding.com.
For the longest time, The Genius Brand was only available via Amazon and their company website. The minds behind the brand felt it was time to expand their footprint to make more people aware of the brand and help more people achieve their fitness and nutrition goals.
Fitness Informant's POV
I am very happy for this team. They are hustling in 2019 to expand their retail visibility. Striking agreements with The Vitamin Shoppe, which I believe is a great fit, and Bodybuilding.com is a huge step to increase that visibility. The Genius Brand makes some really good supplements with quality ingredients. They are not the cheapest on the planet, but they shouldn't be as they use all-natural ingredients to help you achieve your fitness goals. Congrats to The Genius Brand on this accomplishment!
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