GHOST has just launched their very first high protein snack in two flavors of high protein cereal. The new GHOST cereals will be available on GHOST's website with national retail expansion in May.
GHOST's new high protein cereals will be available in Marshmallow, featuring real Lucky Charms® marshmallows and "PB" aka Peanut Butter. Marshmallow will feature 17g protein from a milk protein, soy protein, and whey protein blend. "PB" will feature 18g of protein per serving.
GHOST enters a category with the likes of Magic Spoon, Catalina Crunch and Eat Your Mouth Off. GHOST's new cereal has high protein content than the competitors.
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Final Takeaway on GHOST Cereal
Congrats on the GHOST team for such a unique and promising category launch. The RTE category is a popular category but it has been declining as more and more consumers are venturing away from high carb, high sugar breakfast cereals. Time will tell if this is successful, but consumers are looking for better-for-you breakfast options and this could be just it!
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