Perfomix announced an official partnership with WWE superstar and actor John Cena in May 2019. This announcement left the sports nutrition world buzzing about the 16 time world champion's involvement with the brand. Outside of a major TV commercial the brand filmed, we have not seen or heard much from John on his involvement with the brand, until now.
On the September 30th episode of the Ellen DeGeneres Show, John Cena was a guest and announced his first major involvement with the brand. John Cena announced that he will match, dollar-for-dollar, up to $1 million in donations to the FitOps Foundation, a program founded by Performix's CEO Matt Hesse, a fellow veteran. The campaign runs between now (September 30th) and November 11th (Veteran's Day).
The FitOps Foundation is a non-profit organization that helps veterans who are passionate about health and wellness to find success after the military in the fitness industry. The FitOps Foundation helps veterans obtain their personal training certificates and guides them down a path of success by helping others find their purpose through health and fitness. Everyday 20 military vets commit suicide. The FitOps Foundation, along with John Cena, want to change that number to 0.
John Cena, a notorious philanthropist, had granted over 600 wishes for Make-A-Wish Foundation, making him the #1 wish granter in the history of the organization.
Fitness Informant POV
Many of you know my history as I come from the world of professional wrestling. I never got a chance to meet John as he was injured when I had my WWE tryout back in 2013, but all the stories I have heard about his character outside the locker room have been nothing short of spectacular. John has granted over 600 wishes for the Make-A-Wish Foundation, a feat no one will ever come close to touching. He has passion for our US service men and women. He was a large part of the success of the WWE's Tribute to the Troops television specials, which saw WWE superstars travel to Afghanistan in the middle of a war to perform for the troops.
I absolutely love what Matt Hesse and Peformix is doing with the FitOps program. They are not out there bragging about it, but they have every right too. I love the program because all too often veterans return home from deployment, or worse, and have a hard time transitioning back into civilization. The FitOps Foundation, led by US veteran Matt Hesse, gives them the guidance and tools they need to be successful in the world of fitness and health.
John's donation of up to $1 million will go along way to help provide more education to those who need it in the program. We look forward to helping with the cause ourselves.