Olympus Labs has announced that they plan on launching their new pump product, No Mercy, on Friday, March 1st. No Mercy will be one of the first pump products on the market to feature FutureCeuticals new NO boosting ingredient S7™.
S7™ is being touted by some in the industry as the "nitrate" fighter. Nitrates have been abundant in the sports nutrition industry as of late (if you have a good relationship with the nitrate supplier). Those who have not been able to secure nitrates have been seeking an alternative. S7™ may just be that alternative.
FutureCeuticals, the maker of S7™, claims that S7™ is the best kind of way to increase NO in the body, because it uses your own body's NO.
Intake of nitrates and dietary nitrates has been heavily marketed as the best way to increase NO in the body. FutureCeuticals' S7™ research, however, proposes a better and more powerful way to increase NO production in our bodies. Supplementation with exogenous nitrates (e.g. beets, leafy greens, sodium nitrate) may have some value but does not show the remarkable increase in NO our bodies can produce internally with S7™ supplementation.
One big difference between nitrates and S7™ is the dosage. We've seen nitrates dosed as high as 2.5g, but only 50mg of S7 is needed to boost NO by 230% FutureCeuticals says:
S7™ is different. It is NOT an ingested nitrate product. Rather, S7™ triggers the best kind of NO production – your body's own nitric oxide. Many well-known NO ingredients have large serving sizes, but S7™ delivers documented results with only one 50mg dose.
March 1st is the weekend of the Arnold Classic.
Fitness Informant's POV
Nitrates are a funny conversation. I personally love them, but not everyone can get them due to the patent holder of them being selective on who can use them, and who cannot. It is only natural to find the next best thing. S7™, from what I have been told, is very good, but the end user will have to be the one to decide if it is superior to nitrates.
I will say this, I have seen the Olympus Labs No Mercy label. It is VERY impressive! People who read this should be excited for the launch on March 1st. Just know this, S7™ isn't the only kick ass ingredient in this that people should get excited about.
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