Raze Energy, the official energy drink of FI, has decided to launch another new flavor. The most recent flavor of Raze Energy, Voodoo, was the first-ever crowd sourced energy drink. The campaign was so successful the brand decided to do it again.
The newest flavor of Raze Energy will be another fan’s choice aka crowd sourced drink. Much like Voodoo, Raze Energy has given their followers choices. The brand is going to allow consumers to vote on their flavor category, can design and potentially name like they did with Voodoo. The first round of consumer choices have been released surrounding the flavor profile. Those choices are Tropical, Tart, Berry and Coffee.
To vote go to Raze Energy’s Instagram page. You have until Friday, February 14th to vote.
Fitness Informant's POV
I was a big fan of this campaign back around Halloween that Raze Energy did. Voodoo was a solid orange flavor that I believe was well-received by fans of the brand. The flavor profile choices are interesting. I feel like there are far too many Berry flavored drinks. My pick would be Tropical or Coffee. Don't miss your chance to have your voice heard!