Core Nutritionals went full-steam ahead with their re-brand, new formulations and new product launches in 2020 despite a global epidemic and a dietary supplement industry slowdown. That plan paid off for Doug Miller's Core Nutritionals as it officially owns the title to the 2020 Fitness Informant's Pre-Workout of the Year for CORE FURY.
Core Nutritionals CORE FURY launches in early 2020 and held onto our top rated spot in our pre-workout rankings all year. CORE Fury features clinical doses of key ingredients including L-Citrulline, Creatine Monohydrate, Betaine Anhydrous and Taurine. The formula also stacks key pump ingredients including 2g GlycerSize and 254mg VasoDrive AP. If that wasn't enough, Core included the up and coming ingredient Halostachine. Lastly, CORE FURY was the first pre-workout on the market (to our recollection) to include Pregnenalone in their formula at 10mg.
Core Nutritionals CORE FURY edged out the other contenders in Alpha Lion Superhuman Burn, Apollon Nutrition Hooligan V5, Inspired Nutraceuticals DVST8U and MAN Sports Game Day.
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Final Takeaway
This was a tight running this year between the five nominees but we kept going back to Core Nutritionals CORE FURY as our favorite of the year based on formula, effect, taste, mixability, value and customer feedback. One of the most talked about pre-workouts of 2020 on our Instagram was CORE FURY.
Many brands had "lackluster" years in 2020, but Core Nutritionals had arguably their best year in existence in terms of putting their name on consumers' radars with the rebrand, reformulation and new product launches.