5% Nutirition full rebrand, titled "Legacy Series," has now officially been completed. Over the next few weeks/months customers will start to see the new white label look from the brand.
5% Nutrition upgraded some formulas with the rebrand, but kept most of the formulas the same. The big difference is the more approachable, clean look. The "legacy" brand of 5% Nutrition featured black and red colors, a more hardcore look and feel. With new products like Digestive Defender and Knock The Carbs Out bars, the brand needed a softer approach.
This was a great decision by the brand. The new white look labels are even better in-person. They are clean, attractive and most importantly, they stand out. There may be a few black label jars still trickling into the market, but the move-forward plan is to have all the products in the new "Legacy Series" line.