Back in October at the National Association of Convenience Stores expo in Chicago C4 Energy officially revealed their authentic collaboration with Skittles. NACS is the largest event in America for companies to showcase their newest beverage products.
C4 Energy X Skittles is not officially in market yet, but will be coming soon (we think around Q1 2022). This launch will follow-up the hugely successful launch of C4 Energy X Starburst which can be found nationwide in all Vitamin Shoppes and other select retailers.
At this time we are unaware if there will be one off flavors of Skittles like Starburst (i.e. red Skittles, green Skittles, etc). By the looks of the can it looks like it will be one flavor representing "rainbow candy" or a handful of Skittles.
Stay tuned to FI for more details on this epic collaboration.
Final Takeaway
I am honestly a huge fan of the Starburst collaboration. I thought the C4 team killed it. We have yet to try the Skittles flavor but I am sure we will receive a care package from the C4 Energy team. I do like the rainbow candy flavors I have tried in the past, alebite those were powders, so I am confident that C4 will knock this out of the park.
