The Genius Brand announced in May it was launching their first ever gaming supplement. Genius Gamer from The Genius Brand is now available for purchase.
Genius Gamer made news for two reasons. The first was it was the first gaming supplement being released by The Genius Brand. The Genius Brand is known for creating high quality, all-natural supplements. The second reason is Genius Gamer contains blue light protection ingredients in Lutein and Zeaxanthin. Lutein and Zeaxanthin, per studies, have a significant effect on daytime disfunction.
The Genius Brand Genius Gamer will retail for $32.99. You can buy it here.
Fitness Informant's POV
I am very curious on this one. For a couple reasons. Reason one is The Genius Brand is not in the e-sports/gaming space. They are in the dietary supplements, and even more-so, all-natural dietary supplements. That is not to say this won't work, I think it's a great idea, but I think it is going to take a lot of educating those who game why they need this. The second reason is if The Genius Brand can achieve success in this space, how many more brands will follow? I believe this is just the start of sports nutrition manufactures diving into gaming. Time will tell.