For the first time in its company's history, The Genius Brand will be sold outside of the Amazon model. The Genius Brand debuted at The Vitamin Shoppe last week with two products: Genius Burn and Genius Diet Pills. The company has stated that at least eight more products will be added in 2019. Since the company was founded, The Genius Brand was sold exclusively on Amazon and the company's website.
The Genius Brand has been seeking strategic retail partners to help expand the brand into major retail. The brand was see attending a Europa trade show meeting with potential suitors.
Speaking with The Genius Brand's leadership team, they want to be strategic where the brand is carried and sold, but they do want to expand their distribution network so more consumers can experience their well-formulated, high quality all-natural supplements.
Fitness Informant's POV
Congrats to Robert Oliver, Mark Post and the entire Genius team. We've been lucky to get to know the leadership team there since the beginning of 2019. When Mark came on board he had a vision for the brand to expand distribution, The Vitamin Shoppe feels like a great alignment.
It sounds like there will be a total of 10 products available at The Vitamin Shoppe by the end of 2019. We feel this is a smart move since the product portfolio aligns with The Vitamin Shoppe. We also understand that Amazon can start to copycat successful products. With The Genius Brand being one of the more successful supplement brands on the Amazon platform, it seems like it would only be a matter of time before Amazon starts selling their own version of them.