GHOST is teaming up with the foodies at Cinnabon to launch their very first authentic collaboration on their vegan protein line, and the very first flavor collaboration in any vegan protein. GHOST X Cinnabon will feature Cinnabon's Makara Cinnamon. GHOST Vegan X Cinnabon will launch in the US, UK, and ANZ app and website on 03.01.23 at 12pm CT. This will be the brand's first global authentic collaboration launch.
GHOST launched their Vegan line with a lot of hype, and has some success with limited edition flavors like Gingerbread and Coconut Ice Cream. GHOST X Cinnabon will be their first authentic flavor collaboration with the Vegan line as well as the first collaboration in any vegan protein.
Based on the flavor cue, and what Cinnabon is known for, one would expect this to be a cinnamon roll flavored vegan protein.
Final Takeaway
Very cool. I honestly didn't even know this was coming. I love the fact they went vegan with it. More and more consumers are buying dairy-free products, and GHOST's vegan line is awesome. We will bring your our one sip review to Instagram when we receive this!
