RedCon1 changed the game with the MRE Bar in 2018. In the beginning of 2019 they changed the way we consume our protein at breakfast with the launch of the B.A.R. The RedCon1 team is now ready to expand both lines of bars with new flavors.
If you follow RedCon1 CEO Aaron Singerman on social media, one thing he does occasionally is give us a sneak peak into the future of the brand. We got a nice look into the future of the MRE Bar and the B.A.R.
The MRE Bar line will receive two new flavors over the next several months. The first will be S'Mores set to launch on June 1. The second will be Snickerdoodle, another very popular flavor in the category.
Instead of just stopping with the MRE Bar, the team decided to expand their newest B.A.R. with three new cereal inspired flavors. The line will receive a Captain Crunch (Captain Breakfast) inspired bar, a Cocoa Pebbles (Cocoa Crisp) inspired bar and an Apple Jacks (TBD) inspired bar.
The MRE Bar quickly became many websites #1 rated bar. The B.A.R. came in around #1 for many as well. RedCon1 fans should be excited about the future of these two lines.
The only solid launch date we know at this time is S'Mores on June 1.
Fitness Informant's POV
I personally love both of these lines. I love the addition of the S'Mores and Snickerdoodle to MRE. The MRE Bars to me are better than the B.A.R. but only slightly. I am still waiting for that Cookies and Cream bar to come...
Regarding B.A.R., cereal has a soft spot in my heart since my time at General Mills. I love the addition of Captain Crunch, Cocoa Pebbles and Apple Jacks. These are solid, top turning cereal products that should do well in the protein bar format.
I am looking forward to both these lines growing in a space that needed to be shaken up!