No Mercy from Olympus Labs might be one of the biggest announcements of the 2019 Arnold Classic that no one is talking about…yet. Why? They didn’t have a booth, nor did they want one, and they didn’t want it lost in the mayhem of the expo. No Mercy will be the first commercialized product using the new ingredient S7 from FutureCeuticals.
No Mercy will feature the new look and feel of Olympus Labs. OL is moving into the direction of “lifestyle” branding. We’ve been told that all of their products will evolve over to the new look, but No Mercy is the official first product to feature the new logo, look and feel.
Olympus Labs is known for their use of patent, branded ingredients. They like to be the driving force behind many of them. They were one of the first to use Vaso6, also found in No Mercy. The OL plan is to keep being the tipping point brand with innovation on new ingredients.
The label for No Mercy is finally here and it looks great. No Mercy is a 20-serving non-stimulant pump powder that some may use as a stand-alone pre-workout. It starts with 6g pure L-Citrulline. Citrulline is known for improving blood flow as it is converted to Arginine in the kidneys, which will raise nitric oxide levels. The correct dosage of pure L-Citrulline is 3-5g.
We then get a massive dose of Taurine. Taurine helps improve strength and power output. It also helps regulate your body’s electrolytes for prolonged exercise duration. We typically see this dosed at 1-2g, we rarely see it above 2g.
PeakO2, a mushroom blend from Compound Solutions designed to increase oxygen uptake by the body is dosed at 2g. This is the recommended dosage of PeakO2. PeakO2 is a momentum ingredient that we are seeing show up in a lot of products, but at times it is only dosed at 1g.
Nordic Cherry Tart Cherry Powder is used at 500mg. This is a branded ingredient from NutraScience Labs. It has been shown to improve post-exercise recovery. This is the right dosage.
Vaso6 from Compound Solutions is used next at 300mg. Vaso6 has been shown to increase NO levels in the body, thus leading to improve and enhanced blood flow.
Coupled with Vaso6 is the new S7 ingredient from FutureCeuticals. This is an ingredient made from 7 different variations of plants that has been shown to increase NO levels by 230%. This is the first product to come to market featuring S7, to our knowledge.
Lastly, we get 25mg of KannaEase. This is a branded variation of Kanna that how been shown to elevate mood and alleviate anxiety and stress. KannaEase is used in several of OL products.
Overall, No Mercy looks to be a true form of innovation in a space where copycat products are launched on a daily basis (so it seems). We do not have final word on the actual release, but once we do, we will post it.
Fitness Informant’s POV
I am super excited for this product, because I have become an ingredient nerd. I met with a FutureCeuticals rep in Columbus at the Arnold to discuss S7 in greater detail. I am told it will be similar to the effects of nitrates, but is obviously not a nitrate. I was given raw S7 to use. I did not have a food scale with me in Columbus, so I eyeballed it (50mg). I will run it again this week with current products I have to see what kind of impact it has, but round 1 was very solid.
Olympus Labs has some really nice products with cool ingredients. This one is another to add to that list. It features several effective, branded ingredients by reputable companies at the dosing we want it at. I am hoping to get an advanced release of No Mercy to provide you all details before it comes to market.
In terms of their new branding and design, I think it is a huge upgrade from what they have. This product in particular you can intuitively tell what category it is and what the benefits are. Some of their older packaging, which will all be updated with their new lifestyle look, blends into the background on a store shelf which makes it not as shoppable as we’d like to see.
I am excited about the direction of OL. I know “lifestyle” is the new buzz word in this space, and you can do it with being authentic to who you are without copying other brands. That is my hope for OL.
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