Our 2018 Brand of the Year winner RedCon1 continues to grow with strategic partnerships that align the brand with their values. RedCon1 announced that they have signed a partnership deal with Academy Sports, a retailer with 290 locations throughout 16 states.
For those unfamiliar with Academy Sports, think of Dicks, Bass Pro Shops, Cabelas or Scheels. RedCon1 is a brand known for being actively involved with the US military by offering discounts and shipping reduction rates to them. Academy Sports is a large retail outlet shopped by many active and formerly active US military personnel.
RedCon1 grew ~300% in 2018 – the fastest growing company in the space. With strategic partnerships like this one with Academy Sports, expect RedCon1 rapid expansion to continue into 2019.
Fitness Informant’s POV
I love the partnership for RedCon1 and Aaron Singerman. The values of Academy Sports aligns with those of RedCon1. I praised Aaron last year for his partnership with the US Military Magazines (Army, Navy, etc) where RedCon1 was highlighted. He is doubling down on this market – one which is respected by all.
We’ve seen retail stores shelves stocked with sports nutrition supplements, some with alternative formulas to make the margins attractive for the retailer. I would not expect a formula change as RedCon1 recently updated all their formulas to be compliant in all countries. I cannot imagine the team wanting to create a new SKU for Academy Sports.
I am also curious to see what else RedCon1 will do in 2019.