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XTEND Launches 7g BCAA Carbonated RTD

By December 28, 2018January 9th, 2019No Comments
[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”6673″ alignment=”center” animation=”None” box_shadow=”none” max_width=”100%”][vc_column_text]XTEND has been teasing a can-like product launch over the past several days. Today the brand finally revealed what it is going to be. XTEND has officially announced a carbonated BCAA recovery beverage available in a 16 fl oz can.[/vc_column_text][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ width=”1/2″ column_border_width=”none” column_border_style=”solid”][vc_column_text]XTEND is sticking to their magic number of 7 by including 7g of 2:1:1 BCAA per 16 fl oz can. This will be the highest dosage of BCAA on the market available in a carbonated RTD form. XTEND also includes 1g of Citrulline Malate, for increased blood flow, and 1,140mg electrolyte blend featuring Sodium Citrate, Potassium Chloride and Sodium Chloride.

XTEND’s recovery RTD features no stimulants, calories, carbohydrates, sugars or artificial colors or dyes. This makes XTEND’s RTD different than the influx of carbonated beverages on the market today.

XTEND’s RTD will be available in four flavors:Glacial Grape (Available Now!), Black Cherry, Blue Raspberry Ice and Kiwi Berry Blast.[/vc_column_text][/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ width=”1/2″ column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”6675″ alignment=”center” animation=”None” box_shadow=”none” max_width=”100%”][/vc_column_inner][/vc_row_inner][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ width=”1/1″ column_border_width=”none” column_border_style=”solid”][vc_column_text]

Fitness Informant’s POV:

Finally, a canned carbonated beverage that isn’t another energy drink. I have had this conversation with so many people, but the smart move in this space is to pick a functional benefit not offered by others. The amino acid/recovery market lacks a reputable RTD. XTEND is one of the, if not the most, reputable brand in the game of BCAAs. This is a smart move by XTEND in my opinion.

With that said, you will have a large portion of the audience looking at this for caffeine. They will pass because it doesn’t have it. They will pick up a can of Bang and move on with their day. Here’s the biggest difference between XTEND and Bang, XTEND has 7g of 2:1:1 BCAA, Bang doesn’t even come remotely close.

I am waiting to see what the price point in on these. For 7g of BCAA and the convenience of grab-and-go, I am expecting a SRP of around $1.99/$2.99. If you think about the powdered BCAA, you are, on average, paying $1 per serving of ~5g 2:1:1 BCAA.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]

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