Cellucor went back to their roots and focused on their #1 selling pre-workout brand C4. Over the past several years the brand's focus was on energy, and the brand admits they lost touch on their powder lineup, but that all changes with the re-launch of the brand and the C4 pre-workout category.
Every C4 pre-workout will go through changes. C4 Original, C4 Ultimate and C4 Ultimate Shred received formula changes and C4 Original and C4 Ultimate added an authentic Hawaiian Punch flavor. The brand also added C4 Ultimate Strength, a muscle-building pre-workout.
The entire lineup is now available at The Vitamin Shoppe. We will cover the formula changes in separate articles, but a few things to note is that each formula is better than its predecessor.
Final Takeaway
I had a great call with the Nutrabolt team, and honestly I am very happy to see them make these changes. C4 Original is the best selling pre-workout, they didn't need to make it better, but they did. I wouldn't call it the pre-workout for advanced users, but for first-timers and casual gym goers, or someone who just wants improved energy, you are getting more actives and maintaining price point.
C4 Ultimate was always good in my opinion, but now it is even better. The new C4 Ultimate Strength is a nice add as well formulated with 4g Creatine Monohydrate, 2.4g PeptiStrong and 150mg ElevATP. C4 Ultimate Shred uses MitoBurn and CaloriBurn, both patent ingredients that have gained a lot of popularity for their effectiveness.
Overall, big fan of the upgrades. More articles will be coming on the formula changes as well!
Recent Cellucor C4 News and Educational Articles
Cellucor Upgrades C4 Ultimate Formulation
Cellucor has revamped their entire lineup of C4 Pre-Workout powders including upgrading their best performance pre-workout C4 Ultimate.
Cellucor C4 Original Gets Upgrade and Authentic Hawaiian Punch Flavor
Cellucor has taken their #1 selling pre-workout, C4 Original, and improved it while also adding an authentic collaboration with Hawaiian Punch.
Cellucor Relaunches Entire C4 Pre-Workout Lineup with New Formulas & Flavors
Cellucor has upgraded all the formulas across their pre-workout lineup of supplements and added an authentic Hawaiian Punch flavor.
C4 Energy X Starburst Is Coming
C4 Energy is teaming up with Starburst to launch a series of flavors under the popular energy drink.
Cellucor C4 Ultimate Review: Big Boys Making Big Boy Pre-Workouts
Cellucor C4 Ultimate is a very respectable pre-workout with unique ingredients that will start a trend in the pre-workout category.
Cellucor Signs Athlete Sadik Hadzovic
Cellucor announced it has signed longtime GAT athlete Sadik Hadzovic to a new athlete deal.
