Skip to main content

MusclePharm To Be Sold At A Public Sale

By December 7, 2022No Comments
MusclePharm For Sale

One of the most iconic sports nutrition brands ever, MusclePharm, is set to be sold at a public auction on December 15, 2022. In documents obtained by Fitness Informant, a "Notification of Disposition of Collateral at a Public Sale" indicates that the MusclePharm brand will be sold at a public sale in an auction format.

Sherwood Partners, Inc will conduct the sale of MusclePharm's assets on December 15, 2022 at the law offices of Garman Turner Gordon LLP. The documents state that the collateral will be sold by the Collateral Agent to the bidder that submits the highest and best bid. The winning bidder will have until December 20, 2022, to close the public sale.

Several descriptions of collateral are defined in the documents obtained by Fitness Informant. They include:

  • All accounts
  • All deposit accounts
  • All intellectual property and all licenses
  • All equipment
  • All fixtures
  • All inventory
  • All investment properties
  • Plus many more

Notable trademarks owned by MusclePharm include the iconic logo, the word mark "MP", Fitmiss and more. The sale also includes other foreign marks.

The sale will also include all social media outlets, the domain name, shares in Canda's MusclePharm Enterprises Corp., trade secrets, marketing material and more.

The news of the public sale of MusclePharm comes days after Fitness Informant learned that Eric Hillman was taking over the duties as CEO. Eric Hillman is the co-founder of Europa Sports, the largest distributor of sports nutrition products. Sources tell FI that Eric Hillman has been acting CEO for MusclePharm before the announcement of the sale.

More information to come on this story as we learn more.

Final Takeaway

MusclePharm is one of the most wonderful disasters to ever happen. I remember when I first discovered the brand, the iconic green colors, the MP...Assault, Combat, etc. They made a pre-workout that rivaled NOXplode. They grew so quick so fast. They had Tiger Woods. They had Shawne Merriman. They had it all. Then they didn't. I am not shocked that this is happening. I am not sure what the highest bidder's plan for this company would be - but I think there are still legs here to stand on and a rebound COULD potentially work. I am interested in learning more and getting other "insiders" POV on this news and the impending sale of MusclePharm. 

Recent Axe & Sledge News and Reviews

ICEE Hydraulic V2

Axe & Sledge Launches Officially ICEE Flavors in Hydraulic V2

Axe & Sledge Hydraulic V2 has officially added ICEE Cherry and ICEE Blue Raspberry to their offerings.

​Read More
Axe & Sledge Dippin Dots Strawberry Ice Cream Farm Fed

Axe & Sledge Launches Dippin’ Dots Strawberry Ice Cream in 25g Version Farm Fed

New Farm Fed Dippin’ Dots Strawberry Ice Cream from Axe & Sledge officially launches in the 25g protein per serving formula.

​Read More

Axe & Sledge FYRED V2 Reformulated And Better Than Ever

Axe & Sledge FYRED V2 has been reformulated and its hands down better than ever.

​Read More

Axe & Sledge Upgrades Farm Fed Peanut Butter N’ Honey

Axe & Sledge upgrades Farm Fed Peanut Butter N’ Honey and has increased its overall protein to 25g per scoop!

​Read More
JST WRK Cream Soda

JST WRK Energy Launches Cream Soda Flavor

JST WRK has added a new Cream Soda flavor to their lineup of energy drinks.

​Read More
Axe & Sledge Farm Fed

Axe & Sledge Upgrades Farm Fed with a New Flavor

Axe & Sledge has upgraded Farm Fed to 25g protein per serving and added a new flavor in Marshmallow Milk.

​Read More
FIt Butters Scotcheroo Flavored Peanut Butter Launches
Anabolic Warfare Launches Dairy-Free Meal Replacement Protein

Leave a Reply