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About This Episode
Sal Frisella, the President of 1st Phorm International, takes us on a journey back to his minor league baseball days, to being humbled by failure, to eventually becoming president and helping build 1st Phorm into a $200+ million per year business.
Topics Covered on this Show
- Aspirations of being in the MLB
- Failing in minor league baseball
- Becoming a copier salesman and medical device salesman
- Starting 1st Phorm
- Building 1st Phorm through culture and service
- Retailer relationships
- Future of 1st Phorm at major retail (Food, Drug, Mass)
- Missed windows on canned beverage
- Balancing life as a husband, father and business owner
Links From Show
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