Core Nutritionals has officially launched their authentic collaboration with popular chewing gum brand Big League Chew. Core Nutritionals will launch five authentic flavors in their Hydrate formula featuring the Big League Chew flavoring system.
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Core Nutritionals has dabbled in the licensing game prior to this massive launch. However, this is one of the launches that Core Nutritionals CEO Doug Miller is most excited about. Big League Chew's delivery concept was created on America's favorite pass time, baseball. The chewing gum was packaged in a "pouch" featuring baseball branding. Doug Miller is a big baseball fan, not to mention his children play the sport.
Core Nutritionals Hydrate is the brands hydration and electrolyte formula. It's more than just a packet of electrolytes as it contains key ingredients that can improve performance. Users will get 1,000mg of taurine, which helps aid in electrolyte regulation. The formula includes 500mg of coconut water powder for hydration. You also get 100mg ConcenTrace minerals.
Each packet will contain 350mg sodium, 530 potassium and 43mg chloride. You will also get 139mg of zinc and 100mg calcium.
The Big League Chew collaboration in Core Nutritionals Hydrate is also Informed Sport Certified. This means that it goes under third party testing to ensure that there are no banned substances in the formula.
Core Nutritionals Hydrate in the authentic Big League Chew flavoring system will be available in five flavors. Grand Slam Grape, Outta Here Original, Punch Out Pink Lemonade, Swingin' Sour Apple and Big Rally Blue Raspberry will be the available flavors.
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Final Takeaway on Core Nutritionals Big League Chew Hydrate
I like this collaboration as it is focused on flavor. Sometimes brands do entertainment collabs and as cool as they are, the flavoring collabs are better in my opinion. This collaboration is nostalgia for me. I used to buy Big League Chew all the time when I played baseball. The fact that this is authentic to the CEO of Core Nutritionals makes it even cooler. The flavoring systems sound great. I am going to have to try to find these chewing gum flavors in market to see how close Core Nutritionals matched them!
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