Last week we broke the news that The Genius Brand was releasing their first ever gaming supplement called Genius Gamer. We had very limited details on the product and the release. Now, we know a helluva lot more. The Genius Brand has published the full label on the new capsule-based supplement Genius Gamer.
The first thing we need to do is set the groundwork for Genius Gamer. This is not an exercise performance enhancing supplement. What you won’t find is full clinical dosages of key ingredients since this is not an athletic performance boosting supplement. Genius Gamer was designed for esports players who want to be more successful at gaming. Measures of success do vary from gamer to gamer, but the macro view is more successes and less failures. An example would be more kills and less deaths in the case of Call of Duty.
The gaming marketing is one that major sports nutrition companies have not quite touched yet. The Genius Brand is going out on the island by themselves right now by creating a product that isn’t designed for just a boost in energy, but it was designed for a boost in gaming performance.
Genius Gamer includes eight ingredients designed to increase focus and fight blue light rays, something not seen very often in any supplements. The blue light blocking ingredients are fairly new in the space, but with the rise of gaming, and even those who stare at a computer screen or cellphone daily, we will start to see more of them.
Genius Gamer is an 80 serving capsule formula. With 80 caps, the gamer can dictate how many capsules they want to take per day to be effective.
The first ingredient is NALT or N-Acetly-L-Tyrosine. This is a popular ingredient used in sports nutrition for cognitive enhancement. It may lead to an increased sense of focus and mental clarity. Some researches will state that NALT is more effective than traditional L-Tyrosine because it is better absorbed than Tyrosine. You will typically find NALT dosed at 350mg-700mg. If you take this product as designed, you would want to take 4 caps to get the 350mg dosage.
Cognizin Citicoline (50mg)
Cognizin is a branded version of Citicoline, also known as CDP Choline. CDP Choline is a form of Choline which has a higher bioavailability than Choline Bitartrate. Citicoline has had studies conducted on it that has shown to provide two main benefits. One study showed that Citicoline showed that it increased the subject’s attention. In a second study, Citicoline proved to improve memory.
CDP Choline should be dosed around 500mg-2,000mg per day. We have seen a lot of supplements use 200mg of CDP Choline, which would be the equivalent of 4 capsules.
Caffeine is used in Genius Gamer. It is not the typical Caffeine Anhydrous you see in many supplements. The Genius Brand uses VitaShure, which is a 65% sustained release Caffeine which yields 13.5mg of Caffeine. Being a sustained release caffeine, this means that it won’t hit you hard up-front, but it will provide longer lasting energy over time. One major player in the gaming segment, G Fuel, has 150mg of Caffeine in their powder. Genius Gamer does not rely on Caffeine to make the product. They use Caffeine to stimulate the body to allow the other nootropic ingredients to work more effectively.
Infinergy aka Di-Caffeine Malate is also used in Genius Gamer. This is a version of caffeine that yields approximately 65-75% Caffeine. In the case of Genius Gamer, it yields 65% giving you 12.5mg Caffeine. Di-Caffeine Malate is similar to a sustained release Caffeine as it is not a hard-hitting up front Caffeine high like you may get with Caffeine Anhydrous. It provides longer lasting energy.
Collectively with VitaShure and Infinergy, you get 26mg Caffeine yielded. At 4 capsules, that is 104mg Caffeine which is over the amount in a cup of coffee. Collectively, these dosages will help stimulate the central nervous system to allow the cognitive ingredients to work harder for you.
Dymamine is an ingredient from Compound Solutions that pairs very well with Caffeine. Dynamine is available in two forms: pure and 40% tasteless. We are not sure which one get here. Dymaine is used to increase energy, elevate mood and enhance focus. Dynamine is very similar to theacrine (aka TeaCrine) in how it works. The difference between Dynamine and TeaCrine is the effects of Dynamine spike approximately 30-minutes after ingestion. TeaCrine can take up to an hour to spike. A benefit of Dynamine is it is essentially anti-crash.
At a 4 capsule serving, you would get 62.4mg Dynamine (unless it is 40% yielded) which would pair well with the 104mg Caffeine.
TeaCrine, also known as Theacrine, is used in collaboration with Dynamine and Caffeine, a wonderful combination. We mentioned in Dynamine, but TeaCrine kicks in about an hour after ingestion. TeaCrine is another branded ingredient from Compound Solutions that is used in many dietary supplements. Compound Solutions makes the following statement on TeaCrine:
TeaCrine has a multi-pronged effect that is ideal for demanding athletes, driven professionals, gamers and anyone striving to attain peak performance.
The way Genius Gamer was designed was to have the VitaShure Caffeine hit first, then Di-Caffeine Malate, then Dynamine and finally TeaCrine to provide a steady state energy experience.
Lutein is a key ingredient shown to help block out the harmful blue light rays that impact gamers. Gamers are constantly looking at the screen, absorbing a lot of blue light from their computer screens or TV screens. Per a study, Lutein had a significant effect on daytime disfunction. It also allows gamers to have better night sleeps to ensure they are well-rested for the next day. In this study, subjects were given 24mg of Lutein/Zeaxanthin combination. With 4 capsules of Genius Gamer, you would get 20mg of Lutein.
Zeaxanthin is very similar to Lutein. The same study referenced above showed that it had a significant impact on daytime disfunction and improved sleep patters. At 4 caps per day, that would give you 4mg of Zeaxanthin.
Collectively, 4 capsules of Genius Gamer would provide 24mg of Lutein/Zeaxanthin combination, which matches the study dosage.
This is not your typical gaming supplement with just a dose of Caffeine and a bunch of under dosed ingredients. When supplemented correctly, per our advice of 4 capsules per day, you should get an increased sense of focus, mental clarity, energy and the proper dosage of Insomers in Lutein and Zeaxanthin to help fight against the harmful blue light that gamers are subjected too on a daily basis.
The biggest challenge for The Genius Brand is going to be education. Gamers today are Caffeine junkies. They need to see the benefit of the nootropics combined with the energy components of Genius Gamer. A big piece of education needs to be produced around Lutein and Zeaxanthin. Gamers may not understand that being exposed to blue light all day long is harmful and impacting their sleep. A lot of positives can come from blocking the blue rays, including better functionality during daytime hours (the hours they are playing games) and better quality sleep. Gamers need their sleep just like anyone else.
The Genius Brand may not seem like the brand to take the flag into the esports circle, but they are. They designed a supplement that isn’t just flooded with Caffeine, but dosed with beneficial ingredients that should, on paper, help improve gaming performance – increase successes and decrease failures.
ETA on Genius Gamer is end of May. We will announce a firm date once we have it. Sign up for alerts below to stay up-to-date.