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About This Episode
Aaron Singerman, CEO RedCon1, and Kris Gethin, CEO of Kaged Muscle Supplements, are on the show at the same time discussing their starts in the supplement industry, how they built their respective brands - the similarities and differences - their business models today, their thoughts on traditional retail, proprietary blends and their ideas for 2019.
Topics Covered on this Show
- Their start in publication
- Transitioning from publishing to supplements
- Building their brands
- Their business models today
- Traditional retail model
- Direct-to-consumer model
- Ambassadors and athletes
- Proprietary blends
- Future of their brands
- What each one admires about the other
Links From Show
About The Guest
Aaron is currently the CEO of RedCon1. He also is a business partner in Run Everything Labs and Dynamik Muscle. Aaron has been at the helm of some of the largest supplement companies in the world including Prime Nutrition and Blackstone Labs. Aaron started RedCon1 after leaving Blackstone Labs, a company he helped make one of the fastest growing companies on the Inc 500 list.
About The Guest
Kris is the CEO of Kaged Muscle Supplements, Author of several best selling books including Bollywood By Design and The Transformer as well as one the worlds most renowned trainers and transformation specialists. His Video Series, The Hardcore Trainer, The Muscle Building Trainer and the 4Weeks2shred trainer have already received over 150 million views to date!
About The Host
Ryan Bucki is the president of FitnessInformant.com. Ryan started Fitness Informant in 2016 as a platform to help educate others on all topics health, wellness, fitness and supplements. Ryan worked for an online supplement company to learn the inside aspect of the supplement industry. Ryan is also a certified fitness trainer through the International Sports Sciences Association.
He is also a former professional wrestler (WWE style). Ryan wrestled professionally for 10 years, cultivating with a WWE tryout in 2003. A combination of being overweight and involved in professional wrestling got Ryan into health, fitness and supplements.