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About This Episode
Filmmaker and director/producer of SUPPS The Movie, Alex Ardenti discusses his time within the sports nutrition industry, including helping shoot the first national TV campaign for a supplement company, spending time with Rich Piana, the future of "film" in marketing and SUPPS The Movie and Series set to debut this summer on a streaming TV service.
Topics Covered on this Show
- Ryan's upcoming visit to BodyBuilding.com HQ
- Ryan's thoughts on the industry shaking legal news over the past week
- Alex's time in the sports nutrition industry
- Shooting the first national TV ad for Twin Labs
- Working with Rich Piana
- Topics covered in SUPPS The Movie
- SUPPS The Series
- Interviews Alex conducted
Links From Show
About The Guest
Alex is an editorial photographer with over 35 international publications and has produced countless advertising campaigns in the last 20 years. He has well over 1,500 published magazine covers to his credit and is considered by many to be one of the most creative and artistic forces in the fitness industry. Currently Alex is directing and producing SUPPS The Movie. SUPPS The Movie takes a look at the sports nutrition’s industry rise over the past 40 years to what it is today, a $40billion industry. Alex is also directing and producing SUPPS The Series, which will follow the featured film.
About The Host
Ryan Bucki is the president of FitnessInformant.com. Ryan started Fitness Informant in 2016 as a platform to help educate others on all topics health, wellness, fitness and supplements. Ryan worked for an online supplement company to learn the inside aspect of the supplement industry. Ryan is also a certified fitness trainer through the International Sports Sciences Association.
He is also a former professional wrestler (WWE style). Ryan wrestled professionally for 10 years, cultivating with a WWE tryout in 2003. A combination of being overweight and involved in professional wrestling got Ryan into health, fitness and supplements.