Subscribe to the show on the following platforms:
About This Episode
Cody Stephens, President of 5 Star Nutrition, discusses the roots of 5 Star Nutrition, how the business grew to 60+ locations, creating their wholesale brand and how they are adding value to their wholesale brand through consulting and education.
Topics Covered on this Show
- Going from NutriShop to 60+ 5 Star Nutrition stores
- The 5 Star Nutrition service model
- Creating and sustaining a wholesale brand
- Taking the 5 Star Nutrition playbook to other retailers through value add
- Franchising model for 5 Star Nutrition
Interested in the 5 Star Nutrition playbook and education visit here: https://defynedbrands.com/wholesale/.
Links From Show
Recent Podcast Episodes

Booty and The Beast Episode 24: Aaron Heidbreicht
Aaron Heidbreicht, the new Chief Revenue Officer at Kaged, takes us through his journey in sports nutrition from MLB to GNC to Nutrabolt to finally Kaged.

Booty and The Beast Episode 23: Sal Frisella
Sal Frisella, President of 1st Phorm, discusses his journey from minor league baseball to running a $200+ million company in 1st Phorm.

Booty and The Beast Episode 21: Chris Waldrum
Chris Waldrum, founder and former CEO of Inspired Nutraceuticals discusses why he sold Inspired and what next big company he is going to work for.

Booty and The Beast Episode 20: Natalie Joy
Decorated olympic style weight lifter Natalie Joy discusses her hall of fame career in lifting and what she wants her legacy to be.

Booty and The Beast Episode 19: Fitness Myths
The world is filled with many fitness myths and false claims to success, The Booty and The Beast debunk these myths with reality.

Booty and The Beast Episode 18: Nutrition Myths
Nutrition myths are rampant online and from other “experts” so Ryan and Danielle share their insights on some of the most common nutrition myths.

Booty and The Beast Episode 17: Heather Jacques
Axe & Sledge head formulator Heather Jacques discusses her journey to becoming one of the only female formulators in sports nutrition for a major brand.

Booty and The Beast Episode 16: New Year Resolutions
Blessing Awodibu discusses his new deal with MuscleTech, leaving RedCon1, prepping for the 2022 Olympia and using social media as a platform to grow his personal brand.

Booty and The Beast Episode 15: Blessing Awodibu
Blessing Awodibu discusses his new deal with MuscleTech, leaving RedCon1, prepping for the 2022 Olympia and using social media as a platform to grow his personal brand.

Booty and The Beast Episode 14: Mental Health
Ryan and Danielle both struggled with their own mental health and open up about it for the very first time.

Booty and the Beast Episode 13: CT Fletcher
CT Fletcher, one of the most influential and motivational people in fitness discusses his rise to fame, open heart surgery, family and more.

Booty and the Beast Episode 12: Drew Peters
Drew Peters, CSO of Alpha Lion, discusses his personal life as a father and his roles within the sports nutrition industry.